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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Beyond the Beam by Dr. Tamara Patzer and Paul Schweet Tops Amazon Best-Seller Lists in Laser Medicine and Business Franchises

By: Authority Press Wire

Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success, co-authored by Dr. Tamara “Tami” Patzer and Paul Schweet, has debuted as the No. 1 Hot New Release in Lasers in Medicine, No. 1 Best Seller in Lasers in Medicine, and No. 1 Hot New Release in Business Franchises on Amazon. The book provides a comprehensive guide for medical professionals seeking to implement Class 4 laser therapy and regenerative medicine into their practices to enhance patient care and increase revenue streams.

Dr. Patzer, a media strategist and authority marketing expert, and Schweet, a healthcare business consultant and regenerative laser therapy specialist, combine their expertise to offer a practical business blueprint for medical professionals, chiropractors, and entrepreneurs. The book details how to integrate regenerative laser therapy, create sustainable business models, and build industry authority.

“Regenerative laser therapy is revolutionizing healthcare,” Patzer said. “By merging innovation with business strategy, practitioners can improve patient outcomes while building thriving practices.”

A Business and Medical Guide for Modern Healthcare Entrepreneurs

Published on Feb. 24, 2025, Beyond the Beam serves as a roadmap for healthcare professionals navigating the evolving field of laser therapy and regenerative medicine. The book covers:

  • The Science Behind Class 4 Laser Therapy – Explains how laser technology reduces inflammation, accelerates healing, and improves mobility.
  • Business Strategies for Growth – Provides proven frameworks for integrating regenerative laser therapy into existing practices or launching new ventures.
  • Mastering Leadership and Patient Success – Offers techniques to enhance patient experience, build trust, and maximize referrals.
  • Franchise and Licensing Models – Discusses scalability options for practitioners looking to expand or franchise their businesses.
  • Marketing and Media Authority – Shares strategies for brand positioning, leveraging press and podcasts, and increasing visibility.

“This book is for healthcare professionals who want to combine cutting-edge medical technology with a profitable business model,” Schweet said.

Top-Ranked Across Multiple Categories

Beyond the Beam quickly gained momentum, reaching the No. 1 Best Seller spot in Lasers in Medicine and securing No. 1 Hot New Release rankings in Business Franchises and Lasers in Medicine on Amazon. Its success highlights the growing interest in regenerative medicine and business innovation within the healthcare industry.

Who Should Read Beyond the Beam?

The book is designed for:

  • Doctors, chiropractors, and physical therapists looking to implement Class 4 laser therapy into their practice.
  • Healthcare entrepreneurs seeking scalable, cash-based business models for regenerative medicine.
  • Medical innovators interested in non-invasive, high-impact treatment solutions.
  • Franchise and licensing investors exploring opportunities in healthcare expansion.

About the Authors

Dr. Tamara “Tami” Patzer

Patzer is a media authority strategist, publisher, and business consultant specializing in helping professionals establish influence, credibility, and visibility through books, TV, and press campaigns. She is the founder of Blue Ocean Authority, a best-selling author, and the host of multiple health and business-focused media platforms.

Paul Schweet

Schweet is a leading consultant in regenerative laser therapy business strategies. He works with doctors, chiropractors, and healthcare professionals to integrate Class 4 laser therapy into their practices, providing guidance on scaling, franchising, and optimizing business operations.

Availability and Contact Information

Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success is available now on Amazon at: www.amazon.com/BEYOND-BEAM-Leveraging-Regenerative-HEALTHCARE/dp/B0DYDQF4BV

Disclaimer:

Class IV laser therapy is FDA-approved for temporary relief of pain, inflammation reduction, and increasing blood circulation. It is used in the treatment of musculoskeletal conditions, joint pain, and tissue repair. While Class IV lasers have been studied for their therapeutic effects, results may vary based on individual cases.

This book, Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success, provides business and marketing insights for healthcare professionals seeking to integrate laser therapy into their practice. It does not constitute medical or legal advice, and readers should consult with licensed medical professionals and regulatory bodies before implementing new treatments.

The authors, publisher, and affiliated parties make no guarantees regarding specific patient outcomes, financial success, or regulatory approvals beyond what is currently recognized by the FDA and other governing institutions. Practitioners should ensure compliance with state and federal regulations before offering laser therapy services.

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