About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Dr. Robert Hanopole, Dr. Michael Rubenstein, and Paul Schweet Recognized in Best-Selling Book on Regenerative Laser Therapy and Business Success

The Amazon best-selling book Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success is co-authored by Dr. Tamara “Tami” Patzer and Paul Schweet, debuted as the No. 1 best seller in Lasers in Medicine and No. 1 hot new release in Business Franchises, reinforcing the increasing interest in regenerative medicine and business innovation in healthcare.

The book provides a comprehensive guide for medical professionals, chiropractors, and healthcare entrepreneurs looking to implement Class IV laser therapy in their practices. Hanopole, Rubenstein, and Schweet are featured as a case study in business success, showcasing how The Laser Masters has developed a scalable, cash-based healthcare model that allows practitioners to increase revenue while improving patient care.

Transforming Healthcare with Business Innovation

Hanopole and Rubenstein founded The Laser Masters to help doctors, chiropractors, and healthcare providers break free from the challenges of insurance-based medicine by adopting a highly profitable, cash-based model centered around FDA-cleared Class IV deep tissue laser therapy. With Schweet’s expertise in sales and marketing management, Laser Masters has expanded its reach, supporting healthcare professionals in integrating regenerative laser therapy into their practices.

“Our mission is to empower healthcare professionals to build sustainable, successful practices that offer effective, non-invasive pain relief solutions,” Hanopole said.

The book details how The Laser Masters provides a proven business framework for:

  • Integrating regenerative laser therapy into existing medical practices.
  • Scaling through licensing and franchise opportunities for providers looking to expand.
  • Increasing patient retention and revenue streams through an insurance-free model.
  • Positioning practitioners as industry leaders through marketing, branding, and media strategies.

“This book offers a roadmap for healthcare professionals who want to merge medical technology with business success,” Schweet said.

Beyond Business: A Mission for Lasting Change

Hanopole, Rubenstein, and Schweet are not only transforming healthcare businesses but also advocating for a fundamental shift in pain management practices. Through the Ditch the Drugs and  Skip the Scalpel® Foundation, they are working to:

  • Educate patients and providers on the risks of opioids and unnecessary surgical interventions.
  • Expand access to regenerative laser therapy for chronic pain sufferers.
  • Train and certify healthcare professionals in non-invasive treatment solutions.

“The Laser Masters is about more than just building successful businesses—it’s about changing the way pain is treated,” Rubenstein said. “Through our foundation, we are committed to ensuring that more people have access to safer, more effective alternatives.”

Availability

Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success is available now on Amazon. 

For more information about The Laser Masters, the ReliefNow® Laser Methods, or franchise opportunities, TheLasesrMasters.com.

About Dr. Robert Hanopole, Dr. Michael Rubenstein, and Paul Schweet

Dr. Robert Hanopole and Dr. Michael Rubenstein are the co-founders of The Laser Masters and creators of the ReliefNow® Laser Methods, a scalable system for integrating Class IV laser therapy into medical practices. They have helped hundreds of practitioners transition to high-profit, insurance-free healthcare models.

Paul Schweet serves as the Executive Director of The Laser Masters, bringing over 25 years of experience in sales and marketing management. He has played a crucial role in expanding the organization and helping healthcare providers implement effective business strategies.

All three are also instrumental in the Ditch the Drugs and Skip the Scalpel ® Foundation, which promotes opioid-free pain relief solutions and advocates for non-invasive treatments worldwide.

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