About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Vallo Media CEO Anthony Chiaravallo Joins Strategic Counsel Podcast to Debunk “Google Ads Are Dead” Myth and Explain the Real Future of AI in Marketing

In a recent episode of the Strategic Counsel by ForthRight Business podcast, Anthony Chiaravallo, Founder and CEO of Vallo Media, pulls back the curtain on the evolution of Google Ads, the rise of Performance Max campaigns, and the realities of using AI in digital marketing. The episode, titled “Are Google Ads Dead? Your Digital Performance Marketing Questions Answered”, is a must-listen for marketing leaders, performance media buyers, and brand strategists navigating the ever-changing ad landscape.

In a conversation that balances strategy with practical application, Chiaravallo dispels the myth that Google Ads are obsolete, instead making the case that the platforms—and the job of the media buyer—are simply evolving. With Google leaning heavily into AI-driven formats like Performance Max, he warns against blind automation without strategy.

You don’t want to optimize to the lowest common denominator… Your brand has to stand for something. You have to have a unique point of view. And that’s where you’re going to see success,” said Chiaravallo during the episode.

Listeners will gain insights on:

  • How AI is changing the media buyer’s role (and why that’s a good thing)
  • What Performance Max campaigns actually do—and how to use them wisely
  • Why clean data and strategic testing still reign supreme
  • How to avoid blending in with generic, AI-generated marketing

Chiaravallo also emphasizes the long game of integrating brand and performance marketing, teasing his upcoming book Brand Powered Media, which will expand on this holistic approach to digital growth.

Listen to the full episode of Strategic Counsel by Forthright Business featuring Anthony Chiaravallo at this link: https://podcasts.apple.com/us/podcast/are-google-ads-dead-your-digital-performance-marketing/id1538045387?i=1000701645450 

About Anthony Chiaravallo

Anthony Chiaravallo is the founder and CEO of Vallo Media, a leading digital performance media agency that partners with clients ranging from venture-backed startups to Fortune 500 companies. With over 16 years of agency leadership experience, Anthony has developed and executed progressive integrated marketing, digital strategy, and paid media solutions that consistently drive exceptional ROI.

Anthony has placed over $100 million in paid media, crafting impactful campaigns for some of the world’s most recognizable brands, including Nike, Amazon, Walmart, FedEx, and Resorts World. His expertise spans a broad range of industries such as hospitality, gaming, retail, technology, beauty, and sports, offering services that include social, search, influencer media, mobile, and programmatic advertising.

As an award-winning thought leader, Anthony was recognized in PRWeek‘s 40 Under 40 for his professional excellence. His insights have been featured in Forbes, Mediapost, USA Today, and The Wall Street Journal, and he is a sought-after speaker at industry events like SXSW and Digiday, where he shares his perspective on marketing trends, paid media, and performance analytics.

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