About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Dr. Tamara Patzer Launches LaserLocal Network: A Community Wellness Platform for Class IV Laser Doctors

In an era where health, wellness, and connection are more important than ever, Dr. Tamara Patzer, bestselling co-author of Beyond the Beam with Paul Schweet, is unveiling a new national initiative that blends cutting-edge regenerative laser care with hyper-local community engagement. The LaserLocal Network is designed specifically for Class IV Laser Doctors who want to expand their visibility, attract ideal patients, and become trusted wellness leaders in their communities.

More than a marketing tool, the LaserLocal Network is a fun, wellness-forward lifestyle hub tailored to each doctor’s city or town. It includes a fully managed, done-for-you service that brings local voices, families, and businesses together with the doctor’s mission of healing and education.

“We’re not just building authority for the doctor—we’re creating an ecosystem that supports healthy living, community stories, and trust,” says Dr. Patzer, founder of the Voice Authority Network and co-publisher of SunCoast Voice Network.

A Turnkey Solution for Doctors

Each participating Class IV Laser Doctor receives a fully branded LaserLocal™ Hub, which includes:

  • Custom feature articles about the doctor’s practice and approach
  • Educational content on Class IV laser therapies
  • Wellness lifestyle features: fitness, nutrition, recovery, and aging well
  • A local podcast segment highlighting success stories and local wellness influencers
  • Community spotlight articles featuring local volunteers, pet adoptions, events, and family-friendly activities
  • Syndicated press releases to over 200 media outlets
  • Visibility in newsletters, podcasts, and across top-rated platforms

Trusted Authority, Local Heart

Dr. Patzer’s award-winning visibility system is based on the TKLLTYes™ framework—Trust, Know, Like, Love, Thank You, Yes—which positions healthcare providers as trusted experts first, long before a patient ever makes an appointment.

She explains: “People don’t just buy services—they align with values. When your practice is associated with wellness, positivity, and contribution, people are drawn to you.”

This program was designed to go beyond ads and websites. It creates content that AI engines like Google, Siri, Alexa, and ChatGPT can find, suggest, and trust, giving local doctors the same authority-building media strategies that billion-dollar brands use.

Community at the Core

Each LaserLocal hub invites real community members to participate through local contests, photo sharing, neighborhood stories, and event calendars. It’s not just about the doctor—it’s about becoming a beacon of trust and a true community wellness center.

“We use LaserLocal as a core part of our organic patient attraction system at Relief Now Laser Pain Centers,” says Paul Schweet, Executive Director of LaserMasters LLC. “Dr. Patzer is the real deal. We’ve worked with her since 2017 because she is the leader in innovative medical marketing. Her strategies aren’t just theory—they’re proven to work for medical professionals who want to build trust and visibility in their communities.”

Paul Schweet is a seasoned strategist, dynamic speaker, and advocate for innovative healthcare solutions. With over 25 years of experience across healthcare, wellness, and technology, he specializes in optimizing sales teams and building sustainable, patient-centered growth systems. As a key executive at Relief Now®, Schweet champions the message of “Ditch the Drugs and Skip the Scalpel” through Class IV laser therapy and non-invasive pain relief.

Real-World Impact

Dr. Patzer has already helped Class IV Laser Doctors across the country gain visibility through bestselling books, podcasts, and Times Square billboard appearances. Her work with co-author Paul Schweet on Beyond the Beam brought national attention to the power of laser therapy, making it accessible and relatable for families seeking alternatives to pain and inflammation.

Now, the LaserLocal Network gives every doctor a chance to have their own media platform—one that uplifts their message while serving their neighbors.

“This is visibility with purpose,” Dr. Patzer adds. “It’s how we educate the public, attract ideal patients, and become part of the solution.”

Join the Movement

Doctors interested in launching their own LaserLocal Wellness Hub can contact Dr. Tamara Patzer for a discovery call. Limited founding doctor positions are available by invitation only.

LinkedIn – Dr. Tamara Patzer
TamaraPatzer@gmail.com
Business Innovators Radio Network – Top 5% Podcast Globally

About Dr. Tamara Patzer
Dr. Patzer is a visibility expert, publisher, and bestselling author. She is the founder of the Voice Authority Network and SunCoast Voice Network and co-author of Beyond the Beam: The Power of Class IV Laser Therapy with Paul Schweet. Her mission is to help purpose-driven professionals become found, seen, and heard through strategic media placements, community storytelling, and trusted authority.

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