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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

New App Empowers Financial Advisors to Build Instant Credibility Online That Converts Prospects Into Clients

Denver, CO.  Financial advisors struggling to stand out in today’s noisy, competitive marketplace now have a powerful new tool at their fingertips. Authority HUB™, a newly launched app software solution developed by marketing strategist and best-selling author Mike Saunders, helps financial professionals build trust and credibility instantly, without relying on social media, video marketing, or paid ads.

Designed for independent financial advisors, Authority HUB™ acts as a branded online hub highlighting each advisor’s Authority Positioning Portfolio®—including podcast interviews, TV appearances, press features, books, events, and more. The platform is built to eliminate what Saunders calls the Authority Trust Gap™—the disconnect between a professional’s actual expertise and the prospect’s perception of it.

“When your prospects Google you, they either see a credible authority or just another sales rep,” said Saunders. “Authority HUB™ ensures they see a trusted expert—every time.”

Because affluent families and business owners are skeptical, they tune out marketing noise but respond to perceived authority. When advisors highlight their Authority Positioning Portfolio® using Authority HUB™, they gain the psychological edge that immediately lowers sales resistance, increases appointment conversion rates, and boosts client referrals by doing the credibility-building for them.

“What this will do for you is transform how prospects see you,” Saunders added. “Instead of being just another advisor, you’ll become the go-to expert your clients feel proud to refer.”

Authority HUB™ is available now with a 30-day free trial and requires no credit card to get started. To learn more or experience a demo, visit www.MyAuthorityHUB.com.

 

About Mike Saunders, MBA
Mike Saunders is the author of Authority Positioning For Financial Professionals and host of the Influential Entrepreneurs® podcast, with over 1,500 expert interviews published. He helps independent financial professionals attract ideal clients by enhancing their trust and credibility through the development of an Authority Positioning Portfolio. Through his proprietary MASS Authority™ methodology, Mike has helped hundreds of advisors establish unshakable credibility using podcasts, PR, and publishing.

Learn More: www.MikeSaunders360.com

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