About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Roku May Profit From Netflix Planned Advertising Blitz on Tuesday.

An analyst at Needham explained some of the reasons she believes Roku ROKU +8.08 percent may profit from Netflix NFLX –2.62 percent’s planned advertising blitz on Tuesday.

When the Nasdaq CompositeCOMP +2.51 percent and the S&P 500 indexSPX +2.45 percent both rose by 3.2 percent in recent trade, Roku stock (NASDAQ: ROKU) rose by 7.3 percent to $88.40. During the last year, Roku stock has plunged 77%, as investors lowered their expectations for growth and profitability as the pandemic limitations passed and customers returned to their normal travel habits.

However, despite the decline, Needham analyst Laura Martin maintained her Buy rating and a $205 price objective for the company. Roku offers streaming media players, but the company’s development is driven by the platform it sits on. Additionally, it has its free app that provides access to ad-supported content like movies and TV series in exchange for advertising revenue.

Netflix (NFLX) has announced intentions to provide a lower membership price in exchange for advertising, and Martin feels that the firm may gain from this even if Netflix does not wish to buy the company. Insider reported earlier this month that Roku staff had speculated that Netflix would seek to purchase the company, causing the stock of Roku to rise.

There are 61 million Roku devices in use worldwide, and she argues that advertising income is dependent on the number of individuals who may be reached by a certain ad. To get its ad option on Roku, Martin thinks Netflix might make a deal with Roku to split advertising income in exchange for showing its ads.

Martin says that Netflix’s move will need a public relations effort aimed at educating customers. Advertising on the front page of a streaming device like Roku makes sense since every viewer is a streaming customer. However, Martin points out that Walt Disney DIS –1.11 percent (DIS) often sponsors Roku’s main page to boost awareness of its new series and movies, despite Netflix letting its content drive new subscriptions.

It is essential for NFLX to increase its Roku ad spending to reach the widest possible audience of streaming consumers with information about NFLX’s upcoming content and the benefits of doing so, argues Martin.

When it comes to ad income, she thinks Roku has an advantage.

Roku’s tiny presence in the TV ecosystem, surrounded by many bigger enterprises, implies that a buyout of Roku is a possible exit plan,” Martin concludes.

The post Roku May Profit From Netflix Planned Advertising Blitz on Tuesday. appeared first on Best Stocks.

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