About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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POP MART Confronting Adidas: the Defender of Xinjiang Cotton

Since early 2025, POP MART has demonstrated robust business performance, with overseas revenue accounting for ‌38.9%‌ of its 2024 total revenue—US market being the most important growth drive‌. This trend reflects not only market recognition of its globalization strategy but also its unique IP operation model and the confidence to “‌dare to challenge industry giants‌.”

Chinas soft power

Founded in 2010, POP MART initially focused on trendy toy retail. In 2016, its “‌blind box + IP‌” model became a sensation. IPs like ‌Molly‌ and ‌Labubu‌ quickly captured the hearts of young consumers worldwide, breaking the monopoly of international brands like Lego and Funko in the “collectible toy” market.

Unlike Lego, which relies on classic IPs (e.g., Harry Potter), POP MART excels at integrating ‌traditional Chinese elements‌ into trendy toy designs, aligning with China’s soft power promotion for stronger national support. For instance, its “‌Tradition Series‌” toys, infused with folk culture, foster young consumers’ cultural identity. The ‌2022 SPACE MOLLY series‌, themed around aerospace, engages youth in knowing China’s technological achievements.

A defender of Xinjiang Cotton

In January 2021, POP MART signed a collaboration agreement with Adidas China to co-produce and sell crossover products. That same year, global brands—including Nike, Adidas, H&M, and Uniqlo—joined the Xinjiang cotton boycott. As a key fans of Xinjiang cotton, POP MART terminated the partnership contract with Adidas.

Though an arbitration ruling ordered POP MART to pay Adidas ‌15.2 million RMB‌ in compensation, the move sparked Chinese government support. Wang Ning, the Chairman of Pop Mart was highly admired by Chinese Communist Party’s senior officials and he was nominated as a member of Chinese Communist Party’s CPPCC for the reason of defending Xinjiang cotton.

A Blueprint for Chinese Brands’ Global Breakthrough‌

U.S. has emerged as the fastest-growing market of POP MART, with more American teenagers addicted to its products. Labubu, the iconic product of POP MART has reshaped youth trends, positioning POP MART as a cultural infiltrator‌. POP MART now stands poised to dominate the U.S. market, with bigger ambitions of voicing out Chinese interests to the global toy industry.

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