From Concerts to Princess Check-ins: Lanshan District of Linyi City Cultural and Commercial Tourism Goes Viral

July 17, 2025 at 05:04 AM EDT

From July 5 to 6, the “Where the Mountain Songs Resound: Dao Lang 2025 Tour Concert” was grandly held at the Sports Gymnasium of Linyi City’s Lanshan District, attracting 120,000 fans to embark on a musical journey in Yimeng.

Initially, there were doubts online about “Where is Linyi?” as the concert approached. However, as the event concluded, fans praised Linyi’s support on social media, acclaiming that “Dao Lang’s songs match perfectly with Linyi” and expressing gratitude for “Linyi’s warmth and sincerity.” The deep emotional connection in Dao Lang’s songs to the land and its people resonates perfectly with Linyi, a “simple city” that blends historical echoes, beautiful landscapes, revolutionary spirit, and modern vitality.

Lanshan District has a rich heritage, historically part of Langya and Yizhou, and is the hometown of the “Saint of Calligraphy,” Wang Xizhi, nurturing the great Yimeng spirit. Today, it is renowned for its trade and logistics, recognized as a famous market city in China and a logistics capital, boasting hundreds of professional wholesale markets and tens of thousands of merchants. The e-commerce live-streaming industry is thriving, and its logistics network reaches across the nation, ranking 41st among the top 100 districts in comprehensive strength nationwide.

To welcome fans, the entire Lanshan District provided heartfelt services: 10 free “Mountain Song Special Line” buses were launched, with optimization of 13,000 parking spaces and shuttles; over 200 “Late-night Canteens” offered exclusive discounts; and a large singing area was set up outside the venue. In the face of 40°C heat, 38 fog cannon cars and ice storage vehicles ensured coolness, distributing over 100,000 bottles of ice water and 10,000 bottles of medicinal water for heat relief, along with 12 medical stations and a thousand volunteers on duty around the clock. In the new Langya district, thousands of drones took to the skies, creating support patterns for Dao Lang’s classic songs.

The concert significantly stimulated cultural and commercial tourism consumption. Patronage at major fried chicken shops doubled, hotel occupancy rates in the main urban area doubled year-on-year, and the number of visitors to scenic spots surged by 120%, driving direct consumption to 320 million yuan and total consumption to 460 million yuan. Nine major markets responded to the “ticket root economy” by offering discounts to visitors. This year, Lanshan has continued to promote the integration of commerce and culture, upgrading and renovating 15 professional market facilities.

Previously, the Fourth RCEP Regional Import Goods Expo had just concluded in Lanshan, attracting exhibitors from 66 countries. Princess Norodom Chenda of Cambodia experienced calligraphy and explored Langya culture in Linyi, even singing “Yimeng Mountain Melody,” praising Linyi as “picturesque and culturally rich,” with related topics garnering over ten million views.

This grand mountain song event not only invigorated Linyi’s cultural and tourism consumption but also presented a new city postcard that merges ancient charm with modern commercial vitality to the nation.

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From Concerts to Princess Check-ins: Lanshan District of Linyi City Cultural and Commercial Tourism Goes Viral

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