Miya Culture Articles Co., Ltd. in Shandong: “Small” Pigments Open the “Big” European and American Markets

July 22, 2025 at 09:03 AM EDT

In Linyi, Shandong, Miya Culture Articles Co., Ltd. has not only established itself in the domestic market but also successfully entered the European and American markets with its small “jelly” pigments. Today, this company, which specializes in producing art supplies, has developed an industrial chain covering over 7,000 types of art products and has been awarded titles such as “Provincial Specialized, Refined, and New Enterprise”.

(Jelly Pigments)

Stepping into the Miya Pigment Super Factory is like entering an art exhibition hall. The “star product” here is the jelly-like pigments. As the innovator of jelly pigments, Miya has designed various specifications to meet the needs of different groups: smaller cups for primary school students who use less, and larger capacities for art students in college entrance examination training who use more. According to Tao Guofu, the company’s general manager, “The original intention of the design was to make it more convenient for users to pick up and improve efficiency”. Currently, orders for these pigments are plentiful, and production is at full capacity and sales are strong.

These brightly colored, delicate pigments are made from raw materials closely related to peach gum from peach trees. Peach gum, once considered a “tree knot,” has now become a “golden raw material” for pigment production. After more than a dozen processes, including soaking, melting, and adding natural mineral powder, color powder, and fillers, the peach gum is transformed. Tao Guofu states, “We use pure natural peach gum, and the pigments produced are colorless, odorless, and non-toxic, especially suitable for children, with very high safety”.

(Miya Product Display)

Facing intensified domestic market competition and sluggish growth in domestic trade, Miya promptly turned its attention to overseas markets, seizing the opportunity of e-commerce platforms to expand internationally. In just three years, the company’s export volume reached 50 million yuan, accounting for one-third of its total output value.

The popularity of Miya’s products abroad is not accidental. Its product designs have won multiple international awards, and its formulations have passed EU EN71 certification, giving it significant advantages in environmental protection and safety. Tao Guofu says, “Our formulations are safe and environmentally friendly, which is very competitive in the international market”.

Through continuous technological innovation and research and development, Miya’s product line has continuously expanded. From initially only producing pigments, the company now produces over 7,000 types of products, including paintbrushes, easels, and color hair dryers. The company has applied for more than 20 patents and has also received titles such as “Shandong Provincial Technology-Based Small and Medium-sized Enterprise,” with an annual output value exceeding 100 million yuan.

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Miya Culture Articles Co., Ltd. in Shandong: “Small” Pigments Open the “Big” European and American Markets

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