About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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OmniLens IDO Sells Out 9 Million Tokens in 9 Days, Igniting Industry Buzz Around the Web3 Advertising Revolution

On July 27, 2025, the Web3 advertising ecosystem OmniLens successfully completed its initial token offering (IDO), selling out its daily quota of 1 million tokens over nine consecutive days. The total subscription reached 9 million tokens, drawing significant attention from both the blockchain industry and the advertising sector. This milestone not only underscores the market’s strong demand for decentralized advertising models but also marks the official beginning of the traditional ad industry’s transformation into Web3.

Behind the IDO Frenzy: Tech Empowerment and Ecosystem Synergy

Launched by a coalition of top global communities, OmniLens is fully supported by Pandora and Otalk, co-builders of a comprehensive Web3 incubation ecosystem. It is built on Pandora Chain’s Layer2 scaling solution, a public chain known for supporting complex computation. This provides OmniLens with a secure, efficient, and low-cost operational environment as well as a broad ecosystem of applications and infrastructure.

Meanwhile, Otalk, a leading Web3 streaming platform, injects rich content and scenarios into OmniLens, creating diversified entry points for its advertising ecosystem.

“The explosive interest in OmniLens stems from its precise targeting of the ad industry’s pain points,” said one of the project’s co-founders. “Problems like data opacity, user value monopolization, and inefficiency in traditional advertising now have systemic solutions backed by blockchain technology.”

Four Breakthrough Innovations: How Blockchain is Reconstructing the Ad Economy

1. Fully Traceable On-Chain Data — Invalid Traffic Has Nowhere to Hide

With blockchain consensus algorithms, OmniLens brings full-chain validation to the entire advertising process: from exposure to clicks to conversions. Advertisers can audit traffic authenticity in real time, eliminating the cost of fake clicks.

2. User Sovereignty — Attention Becomes a Digital Asset

Users are rewarded with OLX tokensfor watching ads and can monetize their data permissions. This model transforms ads from “one-way pushing” to “value exchange,” unleashing the foundational force behind the trillion-dollar attention economy.

3. Zero-Knowledge Proofs — Privacy Remains User-Controlled

With zero-knowledge proofs, users retain full control over their data privacy, ensuring both transparency and security.

4. Breaking Platform Silos — Precision Across All Channels

OmniLens supports cross-chain ad delivery across major platforms like Twitter, Telegram, and Discord. Coupled with zero-knowledge proof-based user profiling, advertisers can reach multi-channel audiences with one click—ending resource waste from repeated targeting.

DAO Governance: Advertising Rules Defined by the Community

OmniLens is as much a governance innovation as it is a technical one. The project adopts a fully decentralized autonomous organization (DAO) model, where the direction of the ecosystem is determined by community consensus.

“Here, power belongs to every participant,” said an OmniLens developer. “The ultimate goal is to make advertising a game for everyone in the Web3 world.”

The overwhelming success of the OLX IDO is seen as a major milestone for the Web3 advertising space. Industry experts note that OmniLens, through its combination of technological innovation and ecosystem collaboration, effectively resolves the trust and efficiency issues plaguing traditional advertising. Its positioning as an “omnichannel, decentralized, value-circulating” platform makes it a true bellwether for the next generation of ad economy.

Currently, OmniLens is preparing to officially launch on Pandora Layer2 on August 1, and invites developers, advertisers, and users around the world to co-build the ecosystem and usher in a new chapter in the Web3 attention economy.

Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

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