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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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DoubleVerify Launches Contextual Targeting Solution for Digital Publishers

By: via Business Wire

New offering utilizes DV’s Semantic Science engine to create highly contextually relevant targeting categories

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Custom Contextual targeting for DV Publisher Suite. The new solution enables premium digital publishers to effectively monetize in the post-cookie era, without sacrificing consumer privacy, by positively targeting relevant ads and aligning inventory with advertiser targeting objectives.

“Increased privacy regulation and the deprecation of third-party cookies and mobile identifiers are ushering in a shift away from third-party audience targeting,” said Mark Zagorski, CEO of DoubleVerify. “We are thrilled to launch DV Custom Contextual for publishers, a privacy-safe solution that draws on our 10+ years of experience in ontology to help both advertisers and publishers drive performance, by aligning ads with content that is contextually relevant to consumers.”

Unlike solutions that rely heavily on keyword analysis, Custom Contextual leverages DV’s Semantic Science engine to create highly relevant and accurate targeting categories. Using this approach, DV classifies content into 200,000+ concepts, as well as new in-market and event-based categories, enabling publishers to prioritize and price inventory based on the topics that resonate most with specific advertisers.

“Leveraging keywords for contextual targeting can lead to ads being served alongside irrelevant content, or worse, content that’s outside brand safety standards,” said Mimi Wotring, SVP of Publisher Sales and Client Services at DoubleVerify. “Simply put, keyword-based contextual targeting has a ceiling of effectiveness for audience targeting and, therefore, inventory monetization. We are excited to unlock the full potential of contextual targeting, helping publishers thrive in a post-cookie, privacy-first world.”

In addition to IAB categories, publishers can enable advertisers to target customers with ads in seasonal categories, such as Halloween and Black Friday, as well as in-market categories to target content relevant to purchase intenders.

For example, DoubleVerify’s “In-Market Auto & Vehicles” category specifically focuses on content that signifies vehicle purchase intent, such as vehicle reviews. Alternatively, the standard IAB category for “Automotive,” has a broader focus and would not only include the vehicle review site, but also include content not specific to purchase consideration like an article on the history of automobiles. This makes it less clear where an ad is reaching the customer in their path to purchase.

Publishers using DV Custom Contextual will benefit from:

  • Increased CPMs: Using DV Custom Contextual allows publishers to sell segments of inventory as premium placements. Often this inventory would otherwise be sold as “Run of Site” but by providing content adjacency, it can be packaged at premium CPMs.
  • Decreased Data Costs: Publishers who are reliant on third-party data for audience or behavioral targeting via a DMP, may see this as a low cost alternative that actually safeguards their products against a future without cookies.
  • Scale: With over 400 signals to target with, publishers get granular coverage of all of the potential niche segments of traffic that buyers may be looking to reach. For example, Health & Fitness is broken into 45 subcategories so that publishers can differentiate between content about Allergies vs Exercise vs Nutrition and find the unique pockets of inventory for each advertiser they work with.

DoubleVerify previously launched Custom Contextual for advertisers in November 2020 to help brands deliver privacy-safe targeting programmatically across the customer journey. Now publishers can leverage the same technology to help them maximize the impact of their premium content and drive performance for brands across direct buys.

For publishers interested in learning more about how DVPS Contextual can help them target in the post-cookie era, visit doubleverify.com.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

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