About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Clean Beauty Brand Odele Taps Domo to Supercharge Omnichannel Growth

Domo (Nasdaq: DOMO) announced today that Odele, the clean beauty brand known for approachable, accessible products for you and your family, has chosen Domo’s modern business intelligence platform to supercharge growth across multiple retail channels.

When co-founders Lindsay Holden, Shannon Kearney and Britta Chatterjee launched Odele in January 2020, big-box store shelves were packed with endless beauty options. Yet, the co-founders couldn’t find a brand that offered what they wanted: premium, clean, accessible products, made to meet their careful standards and sharable for the whole family. So, they created Odele. Through its initial launch, Odele’s inclusive, stylish salon-quality hair care line was well received by the consumer; the company beat its projections out of the gates and slingshot to profitability within the first six months.

Leveraging their past experiences in retail, brand and beauty, the co-founders wanted access to better data analysis to understand sales data and insights on a deeper level, and help inform growth strategies. After evaluating multiple solutions, Odele chose Domo for its user-friendly focus and ability to deliver insights at speed and scale.

“We were sitting on more than 1.2 million rows of data each week, but we didn’t have the resources or time to leverage it,” Chatterjee said. “Previously, we may have seen a spike in sales but weren’t able to dive into the reason behind the spike. Domo makes that possible with a couple of clicks. We’re now building better products and services and sharing insights that we never had before.”

Odele worked with Domo to pull data out of silos and unlock insights around key economic drivers, which helped to manage their launch and continued expansion into what is now more than 1,700 stores at a Fortune 50 retailer. Odele also turned to Domo-driven insights such as historical sales data, regional buying patterns and customer demographics to help plan effective promotions, optimize ads and aid in the launch of the company’s body care line.

“Having more granular data is the first step to getting an edge in the complex omnichannel retail world we have today,” said Domo’s Vice President of Data Curiosity, Ben Schein. “With Domo, Odele can now tease out what is really happening with their product lines and leverage automation through the platform to determine what’s most impactful for customers and the business.”

Odele is taking a data-driven approach in scouting its next opportunity for growth. As the company seeks to expand, it will add vast amounts of new data to analyze and capitalize upon. With Domo as a foundation for its data analytics program, the company is well positioned to take action on new insights as it faces new competition in the ever-changing retail landscape.

To learn more about how Domo is helping organizations like Odele transform their business with data, visit Domo’s customer page here.

About Domo

Domo (Nasdaq: DOMO) is the Business Cloud, transforming the way business is managed by delivering Modern BI for AllTM. With Domo, critical processes that took weeks, months or more can now be done on-the-fly, in minutes or seconds, at unbelievable scale. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.

Domo, Domo Business Cloud and Domo is the Business Cloud are registered trademarks of Domo, Inc.

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