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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Juniper Research: Flash Calling Authentication to Near 128 Billion Calls Globally by 2026; Threatening Network Operators’ SMS Revenue

A new study from Juniper Research has revealed a new threat to network operator revenue through flash calling.

Flash calling authentication leverages mobile voice networks to authenticate a user or transaction via an originating phone number. The last few digits of this phone number are then automatically used for authentication, rather than a user inputting a code manually that was delivered by SMS.

The new study, Flash Calling Authentication: Impact Analysis & Market Forecasts 2021-2026, predicts flash calling has potential to threaten a significant part of operators’ SMS business messaging revenue. Many operators are still unable to identify flash calling traffic and cannot fully monetise it. The report found that the number of calls used for flash authentication will near 130 billion globally by 2026; rising from less than 60 million in 2021. This represents an astonishing growth of over 185,000% in the next 5 years.

Juniper Research recommends that operators quickly implement solutions that can identify this traffic. The move to flash calling is being driven by the low cost of termination, a convenient user experience, and a diminished threat of fraud.

For more insights, download our free whitepaper: Flash Calling’s Impact on Business Messaging

Operators’ SMS Business Messaging Under Threat

The report predicts that authentication-based SMS revenue will reach $39 billion globally in 2022; representing 5% of total operator-billed revenue. As enterprises migrate their authentication traffic to voice, operators must protect SMS revenue by adopting voice firewalls that can detect unmonetised flash calling and attain flash calling revenue.

Report author Sam Barker remarked: “Flash calling services have potential to disrupt SMS technology to an unprecedented degree. Operators need to support services over both SMS and flash calling, and a failure to do so will lead to reduced revenue from authentication.”

In terms of market adoption, OTT applications such as Imo have already announced their intentions to launch flash calling services. The report anticipates that flash calling will provide OTT applications with a significant platform to migrate SMS business messaging traffic to their services over operator-based services.

Flash Calling Authentication market research: https://www.juniperresearch.com/researchstore/operators-providers/flash-calling-authentication-research-report

Download the whitepaper: https://www.juniperresearch.com/whitepapers/flash-calling-impact-on-business-messaging

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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