About Us

About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Recent Quotes
My Watchlist
Indicators
Cabling Market Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

ZoomInfo Publishes ‘The Modern Sales Playbook: 100 Pipeline Plays’

By: via Business Wire

Book Offers Strategies and Tactics to Help Revenue Teams Everywhere Hit Their Number

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the publication of “The Modern Sales Playbook: 100 Pipeline Plays,” a comprehensive guide to every stage of the sales cycle, from lead generation through customer retention written by ZoomInfo Founder and CEO Henry Schuck.

ZoomInfo has compiled 100 of its most successful strategic Pipeline Plays into more than 200 pages of research-backed insight. The straightforward steps outlined in the book will help business-to-business revenue teams — from startups to Fortune 500 companies — hit their number and grow their businesses.

Each Pipeline Play describes real-world scenarios, data-driven triggers that put the play in motion, and recommended actions that will drive results. These are the same plays that ZoomInfo has used to achieve consistent revenue growth and efficiency in its ascension from startup to publicly traded company.

“We know these plays work because we’ve perfected them ourselves,” Schuck writes in the book’s introduction. “We’re confident this guide will take sales teams to the next level and help them reach their full potential.”

For example, the book delivers scenarios on building a sales strategy, such as this play which outlines how to target an executive who lands a role at a new organization:

Scenario

Personnel changes create great prospecting opportunities. For example, when a new executive is hired, they typically look to make their mark in the first 90 days, including evaluating existing technology and services — and buying new ones. Getting in front of these executives early gives you the opportunity to influence their agenda and increase your chances of winning the deal. Plus, a new job is a natural conversation starter, since people are already fielding plenty of congratulations from their extended networks.

Personnel moves also can reveal strategic changes at a company. For example, knowing which companies are hiring new executives in data science or corporate finance can tell you a lot about where they’re headed in the near future.

Triggers

Personnel news: Executive move, hiring plans, lateral moves, layoffs, left company, management moves, new hires, open positions, promotions.

Actions

Initiate a personalized nurture sequence that starts with an acknowledgment of the signal type (“congratulations on the promotion or the new role!”).

The book examines the science behind building lasting relationships with clients and crafting the perfect message. Combined with accurate data and the right automation tools, these go-to-market plays can help to drastically cut down on time-consuming tasks — such as chasing that final signature to close a deal — so teams can become more efficient and effective.

“The Modern Sales Playbook: 100 Pipeline Plays” is available now as a free digital download. Paperback copies and an Amazon Kindle version will be available in early 2022.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

Contacts

More News

View More
2 Ways to Trade Qualcomm Ahead of November’s Earnings
Via MarketBeat
Topics Artificial Intelligence
Tickers NVDA QCOM
Lululemon: 2 Signs the Bottom Is In, and 1 Sign It Isn’t
Via MarketBeat
Tickers LULU NKE
Got 1K to Invest? These 3 Stocks Are Still Attractive Buys
Via MarketBeat
Topics Artificial Intelligence
Tickers AMD LLY NVDA UBER
Why Micron Stock Could Soar 35% on AI Memory Demand
Via MarketBeat
Topics Artificial Intelligence
Tickers AMD LNVGY MU NVDA ORCL
5 Reasons Coca-Cola Stock Will Hit New Highs This Year
Via MarketBeat
Tickers KO

Recent Quotes

View More
Symbol Price Change (%)
AMZN  222.03
+5.55 (2.56%)
AAPL  262.77
+0.53 (0.20%)
AMD  238.03
-2.53 (-1.05%)
BAC  51.52
-0.52 (-1.00%)
GOOG  251.34
-5.68 (-2.21%)
META  733.27
+1.10 (0.15%)
MSFT  517.66
+0.87 (0.17%)
NVDA  181.16
-1.48 (-0.81%)
ORCL  275.15
-2.03 (-0.73%)
TSLA  442.60
-4.83 (-1.08%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.
© 2025 FinancialContent. All rights reserved.