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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
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  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Calix Marketing Cloud and HubSpot Integration Make World Class Omnichannel Marketing Simple for Even the Smallest Broadband Service Provider

By: via Business Wire

The new integration of Marketing Cloud with leading CRM platform HubSpot enables marketers to seamlessly deliver targeted omnichannel campaigns to increase engagement and maximize ROI

Calix, Inc. (NYSE: CALX) today launched the integration of HubSpot, a leading CRM and omnichannel marketing platform for growing companies, with Calix Marketing Cloud (Marketing Cloud). The latest of several integrations with leading marketing platforms used by broadband service providers (BSPs), the combination of HubSpot and Marketing Cloud makes it easier than ever for BSP marketers to plan, create, and execute high-impact omnichannel marketing campaigns. With Marketing Cloud and HubSpot, any BSP can leverage advanced, real-time behavioral insights and automated marketing processes to seamlessly deliver the right message to the right subscribers at the right time. The integration enables BSPs to market smarter, stretch their marketing investments farther, grow their business, and measure ROI.

This enhancement to the Revenue EDGE platform builds upon the robust capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. With the powerful combination of Marketing Cloud and HubSpot, BSP marketers will be able to more easily:

  • Segment and target subscribers. Marketing Cloud allows BSPs to segment their subscriber base to create targeted messaging and communications that resonate better and drive higher engagement. Marketers can leverage an ever-growing list of out-of-the-box “recommended segments” to easily identify subscribers that are targets for upsell, cross-sell, or retention. Using machine learning, Marketing Cloud continually refines segments and can build new audiences as new trends emerge. These rich capabilities will make it easier for BSPs using HubSpot to proactively test messages among different audiences to create the highest-performing campaigns possible.
  • Build and execute omnichannel marketing campaigns. HubSpot is an all-in-one CRM platform optimized for inbound marketing. Marketers using its email automation platform together with Marketing Cloud can now automate and deploy highly focused campaigns to audience segments based on specific events and behaviors. These capabilities will eventually expand to include data from other facets of the HubSpot platform, such as landing pages, social, digital ads, and nurture campaigns. In this latest release, Marketing Cloud is further enhancing marketers’ ability to deliver omnichannel marketing campaigns with the new preview screen for mobile notifications in the CommandIQ® app. This enhancement helps BSPs strengthen their content and messaging strategy by ensuring that mobile notifications are always on-brand and improve their perception among subscribers.
  • Get to market faster and grow their brand with market activation resources and services. In addition to the powerful capabilities delivered through Marketing Cloud, Calix provides a full range of turnkey EDGE Enablement market activation resources, content, and tools—along with Premier Customer Success Services—to help BSPs elevate their marketing. With these out-of-the-box resources, BSPs can quickly, easily, and cost-effectively create customized marketing assets and run omnichannel campaigns that showcase their brand. Calix continually delivers new content and assets to help BSPs excite and engage subscribers. At Calix ConneXions 2021, the company unveiled a series of entertaining videos featuring comedian Gerry Dee. The high production value of these videos means broadband marketers can easily customize cost-effectively produce compelling content that will capture subscribers—all under their own brand.
  • Track and measure campaign success. The campaign performance dashboard in Marketing Cloud offers real-time visibility into key performance metrics from the HubSpot platform, such as opened, processed, and delivered. This seamless reporting gives marketers the data and agility to monitor and optimize their marketing campaigns and grow their ROI.

“Calix empowers broadband service provider marketers by giving us the tools, creative assets, and resources that we need to be successful,” said Samantha Chavez, marketing and sales project manager at Tularosa Communications. “Marketing Cloud provides the insights we need to segment our audiences to create highly targeted campaigns with relevant messaging, and the integrations with platforms like HubSpot, Mailchimp, and Facebook help us streamline our processes and automate marketing workflows, making our marketing more efficient and delivering better ROI. They understand the needs of small teams with limited budgets and enable us to execute world-class marketing campaigns that we might not otherwise be able to create or afford.”

“It’s a great time to be a broadband marketer,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “With every quarter, we’re adding new capabilities to Marketing Cloud that help BSP marketers simplify their marketing, excite their subscribers, grow their brand, and grow value for their communities. We’re proud to see teams of all sizes embrace marketing tools and best practices to achieve excellence—and that is why marketing is now the number-one driver of revenue growth for broadband businesses. With the addition of HubSpot to the list of integrations with Marketing Cloud, we’re giving marketers everything they need to develop and deliver omnichannel marketing campaigns that will drive ever higher levels of subscriber engagement and maximize ROI.”

Register for the ConneXions 2021 Learning Experience, which takes place virtually November 16-18 at Calix.com.

About Calix

Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

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