About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Triton Digital Partners with Pocket FM to Provide Buyers an Extended Audio Ad Inventory

Media Buyers Can Now Access the Growing Digital Audio Space in India

Triton Digital has announced a partnership with Pocket FM, India’s largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential. This partnership provides buyers with access to Pocket FM’s inventory through 30+ Demand side-platforms (DSPs) via Triton. Pocket FM is a free audio show and podcast app and is the most downloaded audio OTT platform in top metros and cities across India.

“Triton is thrilled to partner with Pocket FM. Through this partnership, Pocket FM’s audio ad inventory will be made available to buyers in over 30 major DSPs for the first time,” said Aditya Summanwar, Director of Market Development, Triton Digital. “Consumption has grown significantly over the past 24 months, making digital audio an important medium for marketers seeking to reach this engaged and growing audience. As of 2020, 57.6 million people in India were consuming podcasts on at least a monthly basis, according to KPMG. That makes India the third largest country for podcast consumption, following the US and China.”

Through this partnership, Pocket FM users have access to Triton’s Tap OnDemand and Yield-Op capabilities. Yield-Op, an audio-first supply-side platform (SSP), was built from the ground up for broadcasters, podcasters and music streaming services. Yield-Op is integrated with the world’s leading DSPs, providing advanced publisher controls to set up deals, manage demand and optimize yield for every audio opportunity. Tap OnDemand enables streaming audio services and web-only audio publishers to streamline their advertising trafficking and maximize their revenue with its powerful dynamic audio ad insertion (DAI), campaign trafficking, delivery and reporting capabilities.

“At Pocket FM, we’re always looking for opportunities to grow and expand the digital audio market. Our new partnership with Triton Digital offers media buyers and publishers a deeper look into validated measurement of India’s fast growing digital audio consumption,” said Rohan Nayak, Co-founder & CEO, Pocket FM. “In the coming months, Pocket FM intends to achieve 100 M users and introduce more genres on the platform, building the largest community of writers, artists and homegrown authors in India.”

Pocket FM, India’s largest Audio OTT platform, surpassed 40 million downloads, 2.7 billion monthly listening minutes and has become a top-ranking app in the music & audio category on the India Play Store. Pocket FM entertains listeners with 100,000+ hours of enriching content via long-format content, audio shows, stories, novels and podcasts in 8 languages (English, Hindi, Tamil, Telugu, Malayalam, Bangla, Kannada and Marathi). With the highest engagement time of 110 minutes per listening user daily, Pocket FM intends to grow by strengthening its position in the Indian markets and plans to expand to the US markets.

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.

About Pocket FM

Founded in 2018, Pocket FM offers 100,000+ hours of enriching content via long-format content, audio shows, stories, novels, and podcasts. With a wide community of 17K+ Professional User Generated Content creators and voice artists, Pocket FM has a plethora of the finest and premium audio content in 8 languages (Hindi, Tamil, Telugu, Malayalam, Bangla, English, Kannada, and Marathi). Pocket FM empowers artists and listeners with their Creator Studio and Consumer App, catering to audiences with diverse choices. With 40 million downloads achieved, it is on the pioneering path of being the market leader with the highest daily engagement time of 110 minutes per listening user and 2.7 billion monthly listening minutes.

. @TritonDigital has announced a partnership with @PocketFMIndia bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential.

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