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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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GoodRx Expands Manufacturer Solutions Offering with Acquisition of HealthiNation

By: via Business Wire

Video content will provide new avenue for manufacturers to reach target audiences via GoodRx

GoodRx, Inc. (NASDAQ: GDRX), America’s leading resource for healthcare savings, today announced the closing of the acquisition of HealthiNation as part of the company’s continued investment in vital health information and consumer resources to help Americans navigate the complex world of healthcare. HealthiNation offers a comprehensive library of thousands of premium videos on a wide range of health topics that provide a platform for pharmaceutical manufacturers to reach targeted audiences and high-intent consumers. Through this acquisition, GoodRx furthers its commitment to delivering high-quality content and information to consumers, as well as expands its offering to pharmaceutical manufacturers.

Millions of consumers and healthcare professionals come to GoodRx every month looking for information and savings options for brand-name prescriptions. As part of its Manufacturing Solutions business, GoodRx works with manufacturers to deliver affordability solutions such as co-pay cards, patient assistance programs, and other savings options directly to consumers. In turn, GoodRx provides manufacturers with a targeted and efficient way to connect their brands with millions of high-intent consumers. With the extensive video library, editorial expertise, and resources of HealthiNation, GoodRx will be able to provide manufacturers with new ways to reach large audiences contextually relevant to their drugs.

“We are always looking for ways to accelerate our vision of being the leading consumer digital health platform,” said Doug Hirsch, co-CEO and co-founder of GoodRx. “The acquisition of HealthiNation aligns with our effort to invest more in research and content to empower consumers, and propel even faster growth in our Manufacturer Solutions offering.”

HealthiNation is a leading producer of original health videos, with a comprehensive library of expert-written videos created in partnership with a network of medical professionals and patient advocates across a broad scope of health topics, such as disease conditions, nutrition, wellness, and lifestyle. The videos can be found on the HealthiNation site as well as through the company’s extended distribution network which includes doctor’s offices, hospitals, Roku, Apple TV, iOS, Apple News, Amazon Fire tablets, and Android phones and tablets. A recent partnership with BET.com exemplifies the HealthiNation commitment to both high-quality video content and social equity in healthcare.

“We couldn’t be more excited to join GoodRx, the leading marketplace for consumer healthcare in America, in its effort to improve health outcomes and make healthcare more affordable for everyone,” said Michael O’Donnell, CEO of HealthiNation. “Consumers and pharmaceutical manufacturers appreciate and trust our expert-created health videos because they are easy to understand and a safe platform for valuable health information and guidance. As part of the GoodRx team, we will be able to pair our videos with the company’s high-quality editorial content to deliver best-in-class information directly to millions of consumers across a growing range of subjects and topics.”

About GoodRx

GoodRx helps Americans get the healthcare they need at a price they can afford. As America’s leading resource for healthcare savings, GoodRx connects consumers with affordable and convenient prescriptions and medical care, including telehealth, mail order prescriptions, doctor visits, and lab tests. We have helped Americans save over $25 billion since 2011 and are the #1 most downloaded medical app over the last three years.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding our relationships with manufacturers, the services we provide manufacturers and the benefits of the HealthiNation acquisition . These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, risks relating to our acquisition strategy, the integration of acquired business and the important factors discussed under the caption “Risk Factors” in GoodRx’s Annual Report on Form 10-K for the year ended December 31, 2020, and our other filings with the SEC. These factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

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