About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery

Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable

VIZIO (NYSE: VZIO), the award-winning smart TV, sound bar and home entertainment company, today announced the line up for its first ever IAB NewFronts Presentation. William Wang, VIZIO’s CEO and Founder, and Mike O’Donnell, VIZIO’s CRO of Platform+, welcome attendees to “The VIZIO House,” an immersive environment built on top of a gaming platform. Joined by executives from VIZIO’s Platform+ business, the event will foster conversations with agency leaders, provide analysis and insights and showcase a host of innovations unique to VIZIO’s SmartCast operating platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210503005355/en/

"VIZIO enters this year's IAB NewFronts with amazing growth and momentum across our Platform+ business. We are committed to creating the best consumer experience for the millions of customers who rely on SmartCast every day,” said Adam Bergman, VP of Sales for VIZIO and host for the VIZIO NewFront. “We own the hardware, the operating system, and the data flowing through our platform which allows VIZIO to drive great experiences for viewers and deliver innovative solutions for advertisers and our content partners.”

VIZIO’s NewFront Presentation will highlight:

Industry Insights

Allison Clarke, Head of Agency Development speaks with leaders from Canvas, Dentsu at Amplifi USA, Horizon Media and MDC, MediaHub to talk about the big shift in viewer behaviors and how they are adjusting to buying challenges and are turning to data-driven strategies to advance their goals. To view a compilation, click here.

Mike Bloxham, industry analyst at Magid and Associates shares the latest consumer streaming trends and how changes in viewing consumption is transforming the TV industry as a whole. Magid and VIZIO are working on some proprietary research on consumer behaviors and insights due in the coming weeks.

VIZIO SmartCast

Katherine Pond, VP of Business Development, will give an update on the latest happenings with VIZIO’s award winning operating system, SmartCast. This includes streaming applications like AppleTV+, Crackle, Disney+, Hulu, Netflix, Peacock, Prime Video and YouTubeTV and hundreds of ad-supported options VIZIO offers on WatchFree and VIZIO Free Channels, where last year alone VIZIO launched more than 170 new channels across top categories with content for every genre. All of these ad-supported channels result in a massive pool of exclusive ad inventory for advertisers.

VIZIO Features

Steve DeMain, VP of Engagement, will give a sneak peek into VIZIO’s new personalized content initiative, Features. The offering leverages VIZIO’s first-party viewership data to create and deliver custom content experiences for audiences and advertisers across SmartCast TVs. The initiative will launch with content partners like the gaming experts at Subnation, who are bridging the gap between esports and mainstream media.

VIZIO Ads Direct-to-Device Solutions

Nyma Quidwai, Director of Client Services for VIZIO Ads, and Crystal Smith, Media Insights & Analytics Manager, will showcase VIZIO’s full suite of advertising offerings. This includes in-banner video, clickable banners, deep-linking to sponsored carousels, sponsored content hub opportunities, and the hero banner, which is the first stop for millions of viewers on their content journey.

Advanced Advertising Products

Travis Hockersmith, VP of Platform Services, will provide the latest updates around how VIZIO’s opt-in glass-level data is driving its advanced advertising product development. This includes a deep dive into VIZIO’s advanced products like Universal Frequency Control, which enables brands to ensure they are reaching the device an optimal amount of times per day, week, or month; True Incremental Reach, to measure net new audiences reached; and the next evolution of Household Connect, which enables advertisers to target consumers on other devices based on what is viewed on VIZIO smart TVs.

VIZIO Addressable

Adam Gaynor, VP of Network Partnerships and Head of Addressable, will discuss how VIZIO is rolling out a massive footprint of addressable enabled TVs. Gaynor will also talk about VIZIO’s recent work to build and successfully test a white-label tech solution to help existing OAR members and attract new sources of inventory – both national and local, to help brands connect with their audiences.

The virtual presentation will take place on Monday, May 3rd at 2:45 p.m. ET. For those interested in the presentation but unable to attend, please connect with the VIZIO Ads team at www.vizio.com/en/ads.

More About VIZIO Ads

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.

Learn more here: www.vizioads.com.

More About VIZIO

Founded and headquartered in Orange County, California, VIZIO’s mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO’s platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

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