About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Hotwire Promotes Heather Craft and Laura Macdonald to Co-Presidents, North America

Hotwire, the global tech communications consultancy, has named Heather Craft and Laura Macdonald as co-presidents of the North America business effective July 1. Previously, Craft and Macdonald served as EVP, Head of B2B and EVP, Head of Consumer respectively.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210610005581/en/

Hotwire North America Co-Presidents Heather Craft and Laura Macdonald (Photo: Business Wire)

Hotwire North America Co-Presidents Heather Craft and Laura Macdonald (Photo: Business Wire)

The announcement follows the promotion of Heather Kernahan to Global CEO of Hotwire, by parent company Enero Group. Under the leadership of Craft, Kernahan, and Macdonald, the North American business has continued to gain momentum and has earned recognition such as 2020 PRovoke Media Global Tech Agency of the Year, America's Best PR Agencies by Forbes Magazine, PR Week Best Place to Work for the past two years and 2021 PRovoke Media Best Agencies to Work For.

“Heather and Laura have been instrumental in the success and growth of the business for the past two years,” said Heather Kernahan, Hotwire Global CEO. “Creating opportunities for growth within Hotwire is one of the most exciting parts of our business and as I step into my new role as Global CEO, I’m happy to announce this promotion which recognizes their leadership, hard work, and limitless ambition. I’m confident that Heather and Laura will continue to accelerate the business as we aim for the next level of growth and success.”

As co-presidents, both leaders will be responsible for jointly running the business and will also each have an area of focus. Craft will be focused on client experience and Macdonald will lead on new business and marketing activities.

Proven Tech Leaders Partner to Accelerate Growth

Heather Craft joined Hotwire in 2016 and was most recently executive vice president and the head of B2B. She currently oversees many of the consultancy’s largest B2B clients across enterprise software and security, fintech and financial services. Heather has extensive expertise leading integrated communications programs of scale, spanning early-stage startups to established public companies. She drives external and internal communications programs for high-stakes moments including IPOs, M&As, reputation management and executive changes, notably the public listings of Pinterest, McAfee and Procore. Recently, she has led the US team on the Hotwire Ignite Possibility Program – a global initiative that is part of Hotwire’s Diversity, Equity, and Inclusion (DEI) strategy to amplify the people and organizations creating meaningful and sustainable change in the world through technology.

Laura Macdonald has been with Hotwire for over a decade and has played an integral role in building the business in North America. In her role as head of consumer at Hotwire in North America, she works with brands at the intersection of technology and consumers, helping consumer brands tell a tech and innovation story, while helping technology companies reach new consumer audiences. Recent work includes supporting online lending platform Kiva to get underrepresented individuals in the US and globally access to financial loans during the pandemic, including an ongoing program with celebrity Sofia Vergara.

Current clients for Hotwire North America include Adobe, Avaya, Brightspot, Commvault, Desktop Metal, eBay, GoPro, Intermedia, Kiva, McAfee and Procore.

Interested in joining the team at Hotwire? Visit our careers page to view our open roles.

About Hotwire

Hotwire is the global technology communication consultancy. Founded in 2000, we operate a worldwide network of wholly owned offices and partners serving a range of clients from scale ups to established multi-nationals. We unleash the possibilities of innovative technology through integrated communications that ignite curiosity, spark action and fuel success. We do this using our proprietary methodology which is underpinned by robust insight and strategy, purposeful creative, integrated planning and a core emphasis on measurement and evaluation. www.hotwireglobal.com

About Enero

Enero Group is a boutique network of marketing and communications businesses listed on the Australian Stock Exchange (ASX:EGG) that includes creative agency BMF, PR & integrated communications agencies Hotwire and CPR, strategic data consultancies The Leading Edge and The Digital Edge, digital agency Orchard and programmatic marketing platform OBMedia. www.enero.com.

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