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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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TechTarget Doubles Active Accounts and Account Intent Insights in New Priority Engine Release, Immediately Boosting Marketing & Sales Results

By: via Business Wire

Addition of proprietary intent data from BrightTALK and deeper account insights from TechTarget network dramatically expands actionable accounts & adds millions of high-quality signals to industry-leading platform

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has significantly expanded the amount of active accounts and account-level purchase intent available in its Priority Engine™ platform. The latest release features new sources of intent data available directly in the platform, expanding marketer and sales access and insights into key purchase consideration of key accounts to drive better outcomes:

  • Priority Engine now includes proprietary account-level intent and engagement data captured from prospects viewing topically relevant webinars, virtual events, and videos on the BrightTALK™ network (recently acquired by TechTarget).
  • Expanded account-level intent sourced via deeper account intelligence gathering across TechTarget’s network of 140+ technology-specific sites.
  • Launched an enhanced version of Inbound Converter with deeper contextual insights for technology organizations about the accounts visiting their own website.

“Priority Engine has long provided B2B enterprise technology marketing and sales teams the real purchase intent insight they need to act with speed and confidence,” said Michael Cotoia, CEO, TechTarget. “This new release gives our customers access to even more data and deeper intelligence to drive better outcomes for their business.”

TechTarget’s Priority Engine is a leading SaaS-based platform that gives technology sales and marketing professionals direct access to the most active accounts and prospects researching technologies in their market. This new release will double the amount of global in-market accounts across all segments that technology marketing and sales teams have access to and add millions of new high-quality intent signals within the platform to help drive better performance at scale for enterprise technology organizations:

  • Surface more accounts within sales territories and target account lists: To give sellers access to more in-market accounts within sales territories, target account lists and in-tool searches.
  • Improve prioritization and personalization capabilities with new intent insights: Sellers can uncover new topical insights about key accounts based on their direct engagement with relevant content on TechTarget and BrightTALK.
  • Higher match rates for accounts on ABM lists: Marketers can maximize account coverage and leverage new insights to drive account prioritization and higher engagement with target accounts.
  • Retarget more in-market accounts with display advertising: Marketers can extend display advertising campaigns to new pools of accounts identified via TechTarget and BrightTALK account-level intent.

Deeper contextual insights now available in Priority Engine Inbound Converter allow sales and marketing teams to better prioritize and engage their own website visitors

In addition to adding two brand new sources of account-level intent across the TechTarget and BrightTALK networks, this new release also delivers significant upgrades to insights from Priority Engine’s Inbound Converter - giving customers the context they need to better prioritize and engage accounts visiting their website in real-time:

  • See the exact pages accounts are viewing — Inbound Converter now automatically identifies and hyperlinks to the specific pages accounts are visiting
  • Flag high-value page types (product pages, resources, blogs, etc.) — to improve account prioritization and uncover late-stage opportunities.
  • See the entire buyer’s journey with new visitor timeline — Track when and how often specific accounts are visiting your site right in Priority Engine to help prioritize outreach.

“Priority Engine’s Inbound Converter helps us identify the accounts visiting our website AND provides the context behind each visit,” said Rebecca Durrance, Regional Marketing Manager, Pure Storage. “Knowing the exact pages the account is looking at on our site in real-time is extremely useful for our sales teams to take action.”

TechTarget, a 2021 CODiE Award winner for Best Sales & Marketing Intelligence Solution, has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning TechTarget’s expansive network as well as its suite of marketing, sales engagement and go-to-market services.

For more information on TechTarget Priority Engine, visit www.techtarget.com/Priority-Engine.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

Enterprise Strategy Group™ (ESG®) is a division of TechTarget and BrightTALK Limited is a wholly-owned subsidiary of TechTarget.

TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

(C) 2021 TechTarget, Inc. All rights reserved. TechTarget, the TechTarget logo and ESG are registered trademarks and Priority Engine, BrightTALK and Enterprise Strategy Group are trademarks of TechTarget. All other trademarks are the property of their respective owners.

Contacts

Garrett Mann

Director of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

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