About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Innovative Platform as a Service offering recognized for helping brands deliver content at scale

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.

Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects the full marketing lifecycle across campaigns, marketing operations, creative, and content. The Content Symphony Platform as a Service further integrates and optimizes Adobe Experience Cloud – as well as Adobe Creative Cloud – within its platform to activate identity, experience, orchestration, and analytics throughout the process of content development, delivering content at scale – a critical component of customer experience transformation.

Together, Adobe and Content Symphony allow marketers to:

  • Gain scale, velocity, and agility in their content creation
  • Streamline complex marketing processes and automate production workflows
  • Eliminate silos and connect people, processes, data, and technology

This builds on dentsu’s original Content Symphony offering launched in 2020, a scalable content production solution that delivers global consistency & local variation. A best-in-class platform for creative workflow management, versioning, asset management, monitoring, and aggregated data-driven analysis, it also provides brands with integrated production services, globally enabled by technology and powered by delivery excellence.

“Adobe has been an invaluable partner to us for a number of years, and this recognition demonstrates our position as an innovator in helping brands drive personalized experiences with speed and agility,” said Adam Lavelle, chief solutions officer, global alliances, dentsu. “Content Symphony helps unlock organizational productivity to finally bring those experiences to life at full scale.”

“With the ever-increasing pace of digital business, marketers are tasked with delivering personalized customer experiences at high velocity while maintaining budgets,” said Alex Shootman, GM, VP of Adobe Workfront. “Marketers find themselves juggling multiple tools and applications that don’t integrate and end up working in silos. The combined strength of Adobe Experience Cloud and marketing workflow tools across the entire marketing lifecycle creates a marketing system of record that connects the people, processes and technologies to power the work and content behind great customer experiences, We are proud to recognize Content Symphony as a partner solution and delivery platform for our marketing system of record.”

“The last few years has seen a revolution in content; from the demands and expectations of the consumer, to advances in technology enabling new levels of creativity from marketers. When Covid-19 swept the globe in 2020, leaving a lasting impact on all business, marketers turned to action and digital transformation,” said James Morris, global head of content & CEO UK&I and President EMEA, Creative. “At dentsu, we’ve launched Content Symphony to meet these demands to help our clients unlock growth through innovating the way content builds brands.”

To learn more about the partnership, visit here.

Find out more about Content Symphony and download our latest whitepaper – 2021: The year of brand consistency, efficiency and agility from here.

Notes to editors

About dentsu:

Part of dentsu, dentsu international is made up of leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen and Merkle and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists.

Contacts

For further information, contact:

Merkle enquiries

Kite Hill PR, Bridget Callahan, bridget@kitehillpr.com

dentsu & Content Symphony enquiries

Hannah Ainsworth, Associate Global Marketing Director Creative, dentsu International

+44 7824 142 788, Hannah.ainsworth@dentsu.com

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