About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Denise Vitola Joins Bayer Communications Team

Bayer today announced Denise Vitola is joining the Bayer Communications Team as Vice President of Brand Integration, PR, Social and Influencer for Consumer Health. In this role, Vitola will be responsible for leading strategy for integrated brand PR, social media and influencer marketing for all Consumer Health U.S. brands.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210726005796/en/

Denise Vitola, Vice President of Brand Integration, PR, Social and Influencer for Consumer Health (Photo: Business Wire)

Denise Vitola, Vice President of Brand Integration, PR, Social and Influencer for Consumer Health (Photo: Business Wire)

For the last two years, Vitola has played an integral role as a consultant leading internal communications and brand PR for Bayer Consumer Health North America, including spearheading the advancement of influencer marketing and organic social for Consumer Health North America and launching new integrated campaigns for Midol®, Bayer® Aspirin, AleveX™, One-A-Day®, Claritin® and Alka-Seltzer®.

Vitola will report to Beth Roden, SVP and Head of Communications – Bayer U.S. and Head of Communications, Consumer Health North America. Denise will also be a member of the U.S. Corporate Communications Leadership Team, driving reputation, digital excellence and integrated communications.

“Over the last two years, Denise has elevated and brought new relevance to Bayer Consumer Health North America’s largest brands that have been around for decades through integrated marketing, including impactful influencer and social media programs, to truly deliver exceptional results,” Roden said. “We are thrilled she is now officially a member of the Bayer Communications team and will continue to drive our successful integrated communications that has been an essential part of reaching our consumers and driving awareness of our brands.”

Vitola has over a decade and a half of award-winning, branding and integrated marketing experience. She has a broad background working on clients in consumer, health, tech and financial services. Prior to working with Bayer Consumer Health North America, Vitola helped drive innovation and strategy through integrated, social and holistic marketing campaigns for global brands. Earlier this year, Vitola was named a 2021 PRNews Top Woman in PR.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.com.

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Bayer® and the Bayer Cross® are registered trademarks of Bayer.

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