About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Appoints Dr. Bill Simmons as Vice President of Product

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Willard (Bill) Simmons, Ph.D., as Vice President of Product. In his role, Simmons will be a key member of the company’s technology leadership team, responsible for driving new innovations and data science applications across The Trade Desk’s media buying platform.

Simmons brings more than 14 years of advertising technology leadership experience to The Trade Desk. He was the co-founder and Chief Technology Officer of Dataxu, an early ad tech pioneer that developed new approaches in the application of data science and machine learning for digital advertising decisioning at scale. While at Dataxu, Simmons also founded the OpenRTB consortium to standardize real-time bidding protocols industrywide. Dataxu was acquired by Roku in 2019, and Simmons became the Vice President of Product Management of Roku’s ad platform. Prior to founding Dataxu, Simmons was a doctoral research associate at the Massachusetts Institute of Technology (MIT). Simmons has also held engineering positions at Northrop Grumman Aerospace Systems (formerly known as TRW) and Lockheed Martin Astronautics.

“Bill is one of the founders of our industry, and he’s a visionary in the application of advanced data science to help advertisers drive as much value as possible from every campaign dollar,” said Jeff Green, co-founder and CEO, The Trade Desk. “As more advertisers embrace data-driven advertising, especially in the fast-growing world of connected TV, Bill will bring vital expertise and experience to help The Trade Desk continue to drive value for our clients.”

“I share Jeff and The Trade Desk’s perspective on the value and opportunities of the open internet for advertisers worldwide,” said Simmons. “Having stepped away from the industry for a year, it was important to me to come back with a company that understands the power of data-driven decisioning, and how it can help advertisers drive growth for their businesses while building consumer loyalty and trust.”

Simmons received a Ph.D. in aeronautics and astronautics from MIT. He also holds a master’s degree in aerospace engineering sciences from the University of Colorado Boulder and a master’s degree in mechanical and aerospace engineering from Princeton University.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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