About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Wish Launches Second Phase of Global Brand Marketing Campaign

New ad campaign encourages shoppers to avoid the forced smiles and ‘discover the gift you never dreamed you wanted’ on Wish

ContextLogic Inc. (d/b/a/ Wish) (NASDAQ: WISH), one of the world’s largest mobile ecommerce platforms, today announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand.

Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Forced Smiles’ creative ad that plays on the false reactions that we emote when receiving bad or ill-conceived gifts from our family and friends.

The creative follows the story of a man being gifted with an unwanted, tennis-racket-shaped present leading to him putting on his best forced smile on his face to appease his family. A Wish portal then opens above him and different items from his Wish list begin falling into his living room. One of those items is a set of bagpipes which land in his arms, giving him the gift he really wished for, and igniting a genuine smile. Luckily for shoppers, they can now share their Wish list with loved ones to avoid the annual awkward gift opening time where forced smiles abound. See the ad here.

The ‘Forced Smiles’ campaign marks the second installment of Wish’s rebrand campaign which began in August of this year. As part of the new campaign, a series of advertisements, including both video and audio formats, will run across digital, TV and streaming, radio and social platforms in the UK, US, Germany, Italy, Canada and Australia.

The 7-week campaign kicked off on October 15, to tie in with the peak planning and buying period for the festive holiday period, with TV, streaming and audio going live in all regions until Dec. 30.

“This second phase of our marketing campaign marks an important milestone for us, after a year of incredible transformation within the business, as we continue on our mission to build an even greater world of discovery for our shoppers and merchants. We’re looking forward to hearing our customers’ reactions to our latest campaign as we bring them further into the new world of Wish,” said Tarun Jain, Chief Product Officer & Chief Customer Officer at Wish.

As part of the campaign, Wish will be continuing its collaboration with a range of talented content creators to extend the campaign’s reach. Including Adrian Bliss, Baby Tate, Harry Tate and MLMA, each of the influencers have been carefully selected to showcase how Wish provides a discovery-driven personalized shopping experience for all.

Over the last year, Wish has undergone a progressive rebrand where it has made improvements to the consumer and merchant experiences, including faster delivery times and enjoyable new features for shoppers. The new brand was accompanied with a refreshed mission statement - “Bargains Made Fun, Discovery Made Easy” - to reaffirm the company’s commitment to providing a unique and serendipitous shopping experience, where consumers can discover new products around the globe, all driven by personalisation technology and robust merchandising.

About Wish:

Wish (ContextLogic Inc. (d/b/a Wish)) brings an affordable and entertaining shopping experience to millions of consumers around the world. Since our founding in San Francisco in 2010, we have become one of the largest global ecommerce platforms, connecting millions of value-conscious consumers to merchants all over the world. Wish combines technology and data science capabilities and an innovative discovery-based mobile shopping experience to create a highly-visual, entertaining, and personalized shopping experience for its users. For more information about the company or to download the Wish mobile app, visit www.wish.com or follow @Wish on Facebook, Instagram and TikTok or @WishShopping on Twitter and YouTube.

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