Funnel Launches Centralization as a Service℠ Consulting for Property Management Companies

November 01, 2022 at 07:00 AM EDT

Centralization Accelerator Program^℠ and Professional Services Offering Drives Rapid Business Transformation into Operating Model of the Future

Funnel Leasing, the only Renter Management Software platform, today announced new professional services offering: Centralization as a Service^℠ (CaaS^℠) and the Centralization Accelerator Program^℠ (CAP^℠). The development of a consulting arm within Funnel comes as a result of market demand for business transformation services tailored for multifamily property management companies seeking to centralize their operating models. CAP^℠ is a 6-month intense offering, best suited for rapid business transformation, while companies can access ongoing consulting and professional services support through CaaS^℠engagements.

“Centralization is the future operating model for multifamily leaders and there is tremendous demand to get there today,” said Tyler Christiansen, CEO, Funnel. “We are the only partner to work with the largest and leading property management companies to centralize their operations. CaaS℠ brings these unique lessons learned and strategies to the market, to guide operators through the full business transformation necessary to reach their centralization goals.”

“Funnel has allowed us to operate how we want to operate,” said Mike Gomes, Chief Experience Officer at Cortland. “Prior to Funnel, it wasn’t possible to fully centralize our prospect management and lead nurturing activities across our entire portfolio because there wasn’t technology that served the multifamily industry in a way that would allow us to operate our business differently.”

Centralization is a thorough business transformation that includes three key elements: organizational change (how teams and properties are structured), operational change (who does what), and technological change (tech solutions required to enable these changes). True centralization requires a full commitment to restructuring and rethinking all three elements. Funnel has a proven track record of centralizing certain operational aspects of large, complex property management companies — including Cortland, Camden, and Essex — and is ready to build more trusted, consultative partnerships with multifamily leaders as they disrupt the do-more-with-less business-as-usual in multifamily. “Our solution to do more with less came down to automation, centralization, and ways to work smarter,” said Allison Dunavant, Vice President of Organizational Development, Camden Property Trust.

Leading the CaaS^℠ effort for Funnel, is Cameron Skaff, an experienced consultant, and Director of Strategy and Operations, Centralization. “After many years working with companies at one of the largest IT and business consulting services firms in the world. I’ve come to value consulting directly from tech vendors,” said Skaff. “In order for multifamily operators to get the most out of the technological change required for centralization, and true business transformation, consultants need to understand the technology deeply, have significant first-hand experience in implementation, ensure the processes they’re putting in place align with the technology’s best practices, and the property management company’s objectives. Consulting can achieve dramatic, transformational results in a short amount of time. Funnel is leading the charge, and the first to bring it to multifamily.”

For more information about who Funnel helps, and how they help. Visit our website: https://funnelleasing.com/

About Funnel Leasing

Funnel exists so multifamily operators don't have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread the process of leasing an apartment. We fixed that with a platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from first inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.