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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Prudential launches ‘Now What?’ campaign, defying industry norms using moments of hope instead of fear

Using behavioral economics, campaign encourages people to think differently about finances as economic uncertainty remains

Prudential Financial, Inc. (NYSE: PRU) is launching Now What? — a new advertising campaign with a unique twist that distinguishes the brand from competitors by encouraging consumers to use uplifting moments to secure their financial future. Now What? advances Prudential’s purpose to make lives better, particularly as pandemic recovery continues and economic uncertainty remains.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221121005188/en/

Susan Somersille Johnson, Chief Marketing Officer, Prudential Financial, Inc. (Photo: Business Wire)

Susan Somersille Johnson, Chief Marketing Officer, Prudential Financial, Inc. (Photo: Business Wire)

Now What? is guided by behavioral science research that indicates hope is a particularly powerful emotion that can help consumers convert positive moments into action. Hope requires more cognitive processing and therefore drives action like search behaviors and trying new things.

“We obsess when things go wrong. But what happens when life goes right?” asks Susan Somersille Johnson, Prudential’s chief marketing officer. “At Prudential, we call these ‘Now What?’ moments — the moments you realize your life has changed for the better. If you seize those moments, you can take your financial future to the next level.”

The new campaign is the next chapter of the Who’s Your Rock? brand platform that launched in 2021. It features the iconic Prudential Rock as a symbol of immovable strength and resilience, and a dynamic force that shatters insecurity, breaks down barriers and opens new doors.

Prudential is introducing Now What? to inspire people to plan, invest and insure for a brighter financial future. The campaign debuts during 2022 FIFA World Cup programming with an anthem spot that showcases real-life moments of celebration and optimism to capture the uplifting emotions of happiness and hope. The ad directs viewers to prudential.com, where they can find free resources and learn more about Prudential’s products and services to make the most of their Now What? moments.

Now What? is Prudential’s first integrated campaign created in partnership with advertising agency McCann. Together, they used a behavioral economics insight that underscores the power of hope to inspire action. Now What? taps into hope to encourage consumers to learn from and build on new life experiences they are having, for instance by engaging in financial planning.

“For so long the industry has emphasized fear. Prudential wants to flip that and focus on when things go right, because that is the perfect time to start planning for your future and your long-term financial security,” said Shayne Millington, co-chief creative officer at McCann New York. “The research shows a hopeful and optimistic message can break through and motivate people to take action and prepare for the future. It’s the right message at the right time.”

The ad will run in the U.S. across multiple media channels including broadcast and digital and will continue throughout 2023. To learn how to seize Now What? moments, visit prudential.com.

ABOUT PRUDENTIAL

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.3 trillion in assets under management as of Sept. 30, 2022, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for more than a century. For more information, please visit news.prudential.com.

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