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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Klaviyo Launches AI-Powered SMS Assistant to Make Text Copywriting Easy

New offering enables brands to write SMS campaigns in seconds

Klaviyo, a unified customer platform that provides data-driven marketing tools, including email and SMS, for e-commerce businesses, today announced the launch of the Klaviyo SMS Assistant, an SMS tool to automate copywriting.

“As text messaging becomes an increasingly important marketing channel, we’re excited to provide our customers with a tool to make their copywriting easier, just in time for Black Friday Cyber Monday,” said Josh Siegel, VP, Text Messaging at Klaviyo. “Creating the right messaging that is compelling and tailored to the correct audience is one of the most time consuming parts of creating a new SMS campaign – and we’re excited to provide a solution for brands and marketers.”

Klaviyo’s SMS Assistant is the perfect tool for marketers who are considering SMS for the first time, as it eliminates the content creation learning curve for this new channel. Even for those more experienced with SMS marketing, this tool will cut down the time it takes to write content and help generate new ideas for impactful text message campaigns.

To create a campaign using the AI assistant, customers simply have to:

  1. Select a campaign type out of four choices: Promotion, Product Announcement, Newsletter, Other. Based on the selection, the SMS Assistant will generate content using verbiage to match. For example, “Promotion,” will generate content related to urgency and sales.
  2. Input information about the campaign: This will include the name of the product (optional) and a brief description of the campaign. The more information provided, the more relevant the generated ideas will be.
  3. See your results: Click “Get Ideas” and the SMS Assistant will generate three messages based on your inputs. Clicking “Get More Ideas,” will populate additional options.

The SMS Assistant is available to all Klaviyo customers today. To learn more click here.

About Klaviyo

Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Living Proof, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

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