About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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New West Life™ Smoothie Line Blends Convenience and Soy-powered Energy, Now Available to Shoppers Nationwide

West Life Unsweetened Plain 16g Protein Smoothie Blend and West Life Chocolate 16g Protein Smoothie Blend are available at Whole Foods Market, ShopRite, Walmart.com and Amazon.com

West Life™, the plant-based brand formerly known as Westsoy, is championing soy protein as a source of fuel and positive change with a new brand name and a new line of 16g Protein Smoothie Blends at retailers across the nation. Get ready to ditch the powder–these blends are packed with 16 grams of complete, delicious protein from soy and nine essential amino acids in versatile Chocolate and Unsweetened Plain flavors.

“WestSoy has been America’s leading brand of shelf-stable soymilk for over three decades, offering consumers a wide variety of lactose-free products. We developed our new line of smoothie blends with complete protein and nine essential amino acids based on a consumer insight that smoothies are one of the top uses of plant-based milk,” said Mike Buick, senior vice president and general manager, SunOpta. “While the name has changed, the same enthusiasm for plant-based innovation that pioneered the creation of the brand 35 years ago is still at the center of its products and mission.”

West Life 16g Protein Smoothie Blends are dairy-free, Non-GMO Project Verified and certified gluten-free. The new blends have an MSRP of $5.69 and come in 32-fluid ounce, shelf-stable containers, which makes them easy to stock up on in a pantry or refrigerator for on-the-go energy. They can be enjoyed as a smooth, tasty base for daily smoothies, by the glass, or even over cereal and oats.

“It’s really important to be mindful about getting the right nutrition when picking plant-based products for your diet, and it can definitely be tricky to know where to start,” said Sally Kuzemchak, Registered Dietitian. “Luckily, studies have repeatedly shown that soy is a healthy and protein-packed alternative that’s good for your body, and as a bonus, it tastes great. As a registered dietitian, I love it and use it myself!”

Striving to care for the planet and its people is a core pillar of the West Life™ brand, which offers a variety of plant-based milks that have a lower environmental impact1 than dairy. This philosophy aligns perfectly with the values and goals of the brand owner, SunOpta, which specializes in the pursuit of planet-friendly sourcing, processing, and production of organic plant-based food and beverages.

SunOpta’s latest product, West Life™ 16g Protein Smoothie Blends, is now available nationwide at retailers such as Whole Foods Market, ShopRite, Walmart.com and Amazon.com for anyone looking to deliciously fuel their day.

About SunOpta, Inc.

SunOpta (Nasdaq:STKL) (TSX:SOY) is a U.S.-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages. Founded nearly 50 years ago, SunOpta manufactures natural, organic and specialty products sold through retail and foodservice channels. SunOpta operates as a manufacturer for leading natural and private label brands, and also proudly produces its own brands, including SOWN™, Dream™, West Life™ and Sunrise Growers™. For more information, visit www.sunopta.com, and LinkedIn and Twitter.

1 Among other sources, see Poore, J., & Nemecek, T. (2018). Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), 987-992.

#westlifeplantbased smoothie line blends convenience and soy-powered energy, now available to shoppers nationwide

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