About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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The Trade Desk Integrates with Adobe Real-Time Customer Data Platform

Move Empowers Advertisers to Harness Power of First-Party Data

The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating first-party data at scale across the open internet without relying on third-party cookies. This new email-based activation will be available on all of The Trade Desk's media channels, including connected TV (CTV).

Customer data platforms enable marketers to bring together customer data across multiple touchpoints into a centralized solution. When used in marketing, this data can be segmented to create more tailored and personalized campaigns. With Adobe Real-Time CDP, marketers can unify both Adobe and non-Adobe data into a single actionable customer profile.

This integration will also help advertisers future-proof their advertising strategies by securely transacting on first-party data without relying on third-party cookies. As a result of this integration, joint customers of The Trade Desk and Adobe will be able to activate first-party data – including registration data, and data based on other durable identifiers – for activation through email-based identifiers such as Unified ID 2.0.

In addition, the integration will allow advertisers to close the loop by bringing granular data from The Trade Desk into Adobe Real-Time CDP to gain insights into how their campaigns perform.

“Advertisers are sitting on a robust amount of first-party data about their customers that is housed by their CDP partners,” said Michelle Hulst, Chief Data Officer, The Trade Desk. “Adobe is a market leader in CDP for advertiser first-party data, and through this integration, our joint customers can become more data-driven and precise across all digital advertising campaigns. What’s more, this move helps advertisers test new identity capabilities, such as Unified ID 2.0, as they get ready for a cookieless environment.”

As marketers prepare for the deprecation of third-party cookies, the secure activation of first-party customer data becomes a priority. This is especially true for advertisers managing omnichannel campaigns that incorporate digital environments that already operate without cookies, such as CTV and mobile.

“Adobe Real-Time CDP empowers brands to use trusted first-party data to understand customer preferences and deliver personalized experiences at scale,” said Klaasjan Tukker, Senior Director of Product Marketing, Adobe. “We are thrilled to collaborate with The Trade Desk to enable our customers to securely activate their data for contextualized digital marketing so they can build meaningful brand awareness and loyalty.”

Adobe Real-Time CDP is part of Adobe Experience Cloud.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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