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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Launches New Certified Service Partner Program for Small and Medium-Sized Businesses

By: via Business Wire

Partnership with Goodway Group Extends The Trade Desk’s Premier User Experience and Capabilities to Meet Growing Demand for Data-Driven Advertising

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the launch of its certified service partner program for small and medium-sized businesses (SMBs). This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise. As part of this announcement, Goodway Group becomes The Trade Desk’s first certified service partner to help meet this rising demand.

Many small and medium-sized businesses are embracing data-driven digital advertising as the most effective marketing method to reach target consumers with relevance and precision. This trend has only accelerated during the global pandemic as more consumers enjoyed digital media, such as streaming TV, and as more businesses needed to tailor their message as market environments evolved quickly.

“We’ve seen tremendous growth in demand from small and medium-sized businesses as they look to make the most of every advertising dollar, and as their consumers live in an increasingly digital content world. Our Certified Service Partner program makes our industry-leading platform available to them so they can drive growth through advertising,” said Tim Sims, Chief Revenue Officer, The Trade Desk. “Goodway Group has been a longtime trusted partner, and we’re building on that collaboration to create a more flexible service model that provides the full-service support and agility today’s digital advertisers need to meet their business goals.”

More small and medium-sized businesses will increasingly turn to data-driven advertising to optimize their marketing budgets and give them more agnostic media-buying choices as an alternative to walled gardens. Using an objective demand-side platform, SMBs have greater visibility into every element of their ad campaigns that can be optimized for performance across audiences and channels. This gives small and medium-sized advertisers the ability to be agile in their ad campaigns, enjoy the transparency they need to make better, more informed decisions that can drive real business outcomes.

“Goodway Group and The Trade Desk are helping marketers stay competitive as the media landscape continues to move toward more digital content and new digital channels such as connected TV, mobile and audio,” said Jay Friedman, President, Goodway Group. “Our longstanding partnership with The Trade Desk is based on a shared vision to deliver the tools, training and resources marketers need to put data to work and get the most out of their media investment.”

“We have been a longstanding partner of Goodway Group and the new self-service partnership between The Trade Desk and Goodway Group provides us with fantastic tools to bring even more data, transparency and control to our clients along with industry leading capabilities in growing channels like OTT,” said Heather Weaverling, Associate Digital Operations Director at Strategic America. “Goodway’s expertise, flexibility & hands on support made the transition to The Trade Desk Self Service smooth and we feel setup for long-term success and to continue providing best in class digital solutions for our clients.”

The Trade Desk plans to announce additional certified service partners in the coming months that represent distinct capabilities in support of clients’ marketing needs.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

About Goodway Group.

Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.

Goodway Group. Honestly Smart Digital.

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