About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub (ADH).

YouTube is a critical channel for advertisers to reach their audiences. Roughly 75% of American Internet users consume content on YouTube, according to eMarketer research. In 2021, over $28 billion in advertising spend flowed through the channel, globally, according to Statista. Ads Data Hub enables custom analysis of ads across a variety of metrics while protecting user privacy. The MRC granting accreditation for the DV reporting and calculation of video viewability with ADH is a significant achievement in independent third-party integrated reporting.

“At DV, we are proud to deliver independent YouTube viewability reporting in Ads Data Hub, and to be the first to earn MRC accreditation for our offering,” said Mark Zagorski, CEO of DoubleVerify. “Our mission is to give advertisers the clarity they need to be confident in their media investments across channels, especially as the privacy landscape continues to evolve and reshape ad measurement.”

DV’s MRC accreditation is for desktop and mobile (web and app), and covers key YouTube-buying platforms, including Google Ads, DV360 and YouTube Reserve. Ad formats covered include skippable in-stream ads, non-skippable in-stream ads, standard in-stream, in-stream select, and bumper ads.

“Marketers place high importance on independent third-party reporting concerning their ad investments,” said George W. Ivie, Executive Director and CEO of the MRC. “This accreditation is a result of MRC auditing at both DoubleVerify, for its calculation and reporting based on YouTube data accessed from Google’s Ads Data Hub, and of Google’s own first-party collection and processing of this data. We congratulate DV for earning this industry recognition for serving a key marketplace need.”

DV first received MRC accreditation in February 2013 for its impression quality suite of services and desktop display viewability. In 2015, the MRC accredited DV for desktop video ad viewability and invalid traffic for both desktop and mobile web, and in 2017, DV received additional accreditation for the detection of invalid traffic within mobile apps.

In 2020, the MRC extended DV’s accreditations to include DV’s impression and viewability measurement and reporting for display and video ads on Facebook and Instagram. In early 2021, DV was accredited for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment, followed later in the year by accreditation for video filtering, benchmarks, and CTV fully on-screen and completion metrics. Earlier this month, DV gained MRC accreditation across its suite of programmatic targeting services.

For more information about DoubleVerify, contact sales@DoubleVerify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.