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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Neustar and Captivate Transform Digital Out-of-Home Advertising With Advanced Audience Segmentation and Targeting

By: via Business Wire

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

Neustar, Inc., a TransUnion company today announced a partnership with Captivate LLC, North America’s leading digital-out-of-home (DOOH) video network, to help improve and expand Captivate’s audience segmentation and targeting capabilities, to drive higher rates of brand advertising recall and consumer engagement.

Brand clients can now seamlessly identify and reach high-value audiences across Captivate’s network of more than 23,000 high-resolution displays in over 1,900 premier office and residential buildings and golf courses across the U.S. By leveraging Element One, Neustar’s proprietary audience segmentation platform, brands can activate against audience insights capabilities through Neustar’s industry-leading data and machine learning solutions. Additional benefits also include:

  • Ability to serve targeted ad impressions across the Captivate network
  • Incorporate first and third-party data into their DOOH media planning process
  • Align Captivate locations with their target audiences

“We are thrilled to partner with Captivate, one of the leaders in the fast-growing digital-out-of-home market, to enable their clients to better find and reach audiences across their network,” said Michael Schoen, EVP, Marketing Solutions, Neustar. “Our advanced data and audience segmentation capabilities will help Captivate improve business outcomes for their clients.”

Through the partnership, improved audience targeting, combined with programmatic activation capabilities, will result in better campaign performance and more efficient spending for brands looking to optimize their digital-out-of-home advertising dollars.

“Accurate audience data is critical in building the right inventory for our clients, and our partnership with Neustar amplifies this capability,” said Lorenzo Papa, Chief Revenue Officer at Captivate. “With this improved level of targeting, built on deterministic data, we can now discover hard-to-reach audiences that can’t be identified based on location data alone.”

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. http://www.transunion.com

About Neustar

Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, and communications that responsibly connect data on people, devices, and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. https://www.home.neustar

About Captivate

For 25 years, Captivate has been the leading digital-out-of-home video network. Known for its vast network of elevator and large format displays throughout North America, Captivate engages millions of modern professionals with timely news, actionable information and relevant advertising placement. By targeting affluent consumers and business decision makers where they live, work, and play, Captivate connects advertisers with a highly desirable and difficult to reach audience in a captive environment. Captivate is owned by Generation Partners. For more information, please visit www.captivate.com.

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