About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Sprinklr Announces New Chief Marketing Officer, Arun Pattabhiraman

Pattabhiraman brings extensive experience leading all facets of marketing with hyper-growth SaaS organizations.

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Arun Pattabhiraman has joined the company as its Chief Marketing Officer. Pattabhiraman brings extensive experience in B2B and B2C marketing with hyper-growth SaaS organizations.

Most recently, Pattabhiraman was Chief Growth Officer at Freshworks, where he led a global team of 400+ marketing, operations, and sales development professionals and played a critical role in helping Freshworks become the first Indian B2B SaaS company to list on NASDAQ in September 2021.

“Arun joins our Sprinklr family at a very exciting time. His marketing leadership will help us meet our commitment to customers as we drive new demand for our platform and awareness for the brand,” said Sprinklr Founder and CEO, Ragy Thomas. “2021 was a monumental year for our company. We accelerated our growth, went public, and today, more than 1,100 of the world’s most valuable enterprises trust Sprinklr. I’m excited for Arun to help scale our marketing and grow our brand to meet the massive opportunity and need for this inevitable category that we call unified customer experience management.”

“I am extremely excited to join the Sprinklr family at such a crucial juncture in the company’s journey. Sprinklr is leading a massive transformation in the industry and helping the world’s largest businesses break through internal silos and deliver seamless customer experiences. I look forward to helping Sprinklr unlock profitable growth by strengthening our brand and accelerating demand for the category and our innovative products,” said Pattabhiraman.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

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