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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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RRD Launches Editorial Solutions Service for Access to Best-in-Class Copywriters and Content Strategists

By: via Business Wire

Helium by RRD matches brands to an editorial desk for highly specific, hyper-localized marketing copy and content creation

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, today announced the launch of Helium by RRD, an editorial solutions service providing access to specialized copywriting, content strategy, and project management professionals. This service provides brands with a centralized access point to hundreds of subject matter experts in content generation.

According to research from Semrush, nearly half (49%) of companies outsource content writing in an effort to meet an increasing demand for B2B and B2C content generation and editorial output. Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:

  • Branding – brand guidelines, content strategy, brand messaging and consistency
  • Marketing – SEO content, digital and social copy, brochures, and blog posts
  • Advertising – ad copy, scripts, banner ads, direct mail, and social media posts
  • Thought leadership – blog posts, white papers, and other educational materials
  • E-Commerce – product descriptions and tutorials, social media
  • Business communications – internal/external communications, email and direct mail
  • Content strategy – detailed engagement plans, creative content campaigns
  • Market research and analysis – competitor differentiation, brand identity, strategic message development
  • Editorial project management – content process management (creative and operational)

In short, Helium matches clients with professional writers who can form extended, dedicated client teams — using freelance and on-site solutions — to effectively manage editorial processes from start to finish.

According to Kiran Shankar, President of RRD GO Creative, the editorial challenges for many RRD clients are similar across the board: building relationships with qualified writers, overhead cost management, and securing service model flexibility while maintaining consistency.

“As RRD continues to invest in its creative capabilities, our clients’ need for industry-specific content and editorial solutions becomes apparent,” said Shankar. “With Helium by RRD, brands can tap into the strong relationships we’ve developed with experienced content creators and gain the expertise, execution, and scale their current editorial efforts are missing.”

For more information about Helium by RRD, please visit rrd.com/helium.

About RRD

RRD is a leading global provider of multichannel business communications services and marketing solutions. With 25,000 clients and 32,000 employees across 28 countries, RRD offers the industry’s most comprehensive offering of solutions designed to help companies—from Main Street to Wall Street—optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies.

For more information, visit the company's website at www.rrd.com.

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