About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Firebelly Tea Launches Subscription Experience With Ordergroove To Foster Daily Rituals

David Segal, co-founder of DavidsTea, and Harley Finklestein, president of Shopify, are using subscriptions to fuel their new direct-to-consumer tea brand’s rapid growth

Ordergroove, the leader in Relationship Commerce, announced today that Firebelly Tea, the loose-leaf tea brand curated for modern living, has implemented a subscription experience with Ordergroove. The direct-to-consumer brand will use subscriptions to foster long-term customer relationships and drive higher customer lifetime value.

Founded in Nov. 2021 by David Segal, co-founder of DavidsTea, and Harley Finklestein, president of Shopify, Firebelly’s mission is to deliver premium loose-leaf tea that creates impactful daily rituals. As an expert in tea and consumer behavior, Segal recognized the value of a convenient, frictionless buying experience that ensured shoppers always had their favorite tea blends. Finklestein, an authority in eCommerce, understood that to succeed in today’s competitive landscape, brands must retain customers and drive greater lifetime value. To achieve their goals, the founders launched a frictionless subscription experience powered by Ordergroove.

“With Ordergroove powering our subscription experience, our customers will be able to enjoy their favorite teas on a recurring basis and prioritize their daily rituals,” said Segal.

Firebelly selected Ordergroove because of the company’s premium product, which drives recurring revenue for fast-growing eCommerce brands, including OLLY, Clif Bar, Peet’s Coffee and Enfamil.

Ordergroove was recently named to the Shopify Plus Certified App Partner directory in recognition that the company’s subscription solution is fully integrated with the Shopify Plus ecosystem. The designation certifies that Ordergroove offers best-in-class performance and a superior customer experience.

“Firebelly Tea truly understands its customers and has done an amazing job creating an exceptional and memorable product offering that puts customer relationships at the heart of its business,” said Greg Alvo, CEO, Ordergroove. “We’re excited to partner with David, Harley and the Firebelly team to power frictionless and delightful experiences that make their customers’ lives easier.”

To learn more, visit Ordergroove.com.

About Firebelly Tea

Firebelly Tea offers high-quality loose leaf teas with real flavors and no artificial ingredients in environmentally friendly packaging with design-forward accessories to enhance tea drinkers’ daily rituals. For more information, visit www.firebellytea.com.

About Ordergroove

Ordergroove enables Relationship Commerce experiences for hundreds of brands and retailers, including The Honest Company, Stumptown Coffee, L’Oreal, Hotel Chocolat and PetSmart, shifting consumer interactions from one-and-done transactions to frictionless and highly profitable recurring revenue relationships. With successful subscription and membership experiences, the company’s technology platform coupled with artificial intelligence, analytics and unmatched consumer expertise helps top brands transform their commerce experiences across every channel while making their consumers’ lives easier. Ordergroove is headquartered in New York, NY. For information, visit www.ordergroove.com.

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