About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Announces Salesforce CDP Now Able to Activate Unified ID 2.0

New integration allows Salesforce CDP customers to better manage their media campaigns across multiple digital channels

The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ecosystems, is now able to be generated via data points from Salesforce CDP. All mutual customers of Salesforce CDP and The Trade Desk are now able to work towards generating more precision and relevance in their advertising buys by easily activating first-party data at scale across the open internet. This new email-based activation will be available on all of The Trade Desk's media channels, including connected TV (CTV). This news was part of an announcement at Dreamforce 2022.

Customer data platforms can enable marketers to bring together customer data across multiple touchpoints into a centralized solution. When used in marketing, this data can be segmented to create more tailored and personalized campaigns. With Salesforce’s CDP, marketers can combine both Salesforce and non-Salesforce data into a single actionable customer profile.

This integration will help advertisers transact on first-party data without relying on third-party cookies. As a result of this integration, joint customers of The Trade Desk and Salesforce will be able to activate first-party data for activation through email-based identifiers such as Unified ID 2.0.

Comments on the News

  • “Advertisers are sitting on what’s likely the most powerful dataset available to them, which is their first-party data about their customers,” said Jay Goebel, General Manager of Data & Identity Partnerships, The Trade Desk. “Now with Salesforce, our clients are able to easily onboard and activate UID2s from their customer data sets and measure what matters most to many of them, tying real world outcomes to their digital marketing spend.

Salesforce, Dreamforce and others are among the trademarks of salesforce.com, inc.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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