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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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DoubleVerify Named First Corporate Partner of SeeHer Education

By: via Business Wire

New initiative to combat gender bias in marketing and advertising through education

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Association of National Advertisers’ (ANA) Educational Foundation (AEF) and SeeHer, the leading global movement to eliminate gender bias in media and advertising, as the first corporate partner of the new SeeHer Education initiative.

SeeHer Education is the first certificate program combining Marketing and Gender Studies, bringing together top academics, students, and organizational leaders. The groundbreaking curriculum focuses on intersectionality and representing women and girls as they truly are – in all their potential. This program will act as a bridge between academia and industry with the mission of eliminating gender bias in marketing and advertising at the outset.

The specific outcomes of SeeHer Education include:

  • Educate the next generation of marketing leaders on how to eliminate gender bias from day one of their careers.
  • Demonstrate how to increase accurate, fair portrayals of women and girls.
  • Provide best-in-class professional credentials combining academic theory with industry best practices.
  • Create a pipeline of talent for the industry that brings a gender-equity mindset to marketing.

The program is set to launch in September 2023. It will be open to undergraduate students studying Marketing, Communications, and Gender Studies, expanding to other disciplines, graduate students, and entry-level marketers.

“At DV, our mission is to make the digital advertising industry stronger, safer, and more secure – none of which is possible without ensuring we have the right talent to deliver on the promise of that mission, now and in the years to come,” said Mark Zagorski, CEO of DoubleVerify. “We’re ecstatic to partner with a change-driving organization, like SeeHer, to support the education of our industry’s future leaders – and more specifically – to further DV’s goal of continuing to recruit, retain and advance women within our organization.”

As part of the partnership, DV will sponsor ANA University Membership for Pace University. ANA University Membership offers students the opportunity to network with professionals at DV and learn about the marketing and advertising industry first hand. In addition, DV will work with advertisers, agencies, and the marketing ecosystem at large to bring SeeHer Education to life through educational conversations with industry stakeholders and students about gender bias in marketing and advertising.

“SeeHer Education is a powerful program that provides future leaders with the skills they need to eliminate gender bias in the marketing and advertising industry,” said Christine Guilfoyle, President, SeeHer, Association of National Advertiser. “We are looking forward to working closely with DV, applaud their commitment to supporting the next generation of advertising and marketing professionals, and look forward to their continued collaboration.”

ABOUT DV

DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

ABOUT SEEHER

SeeHer is the leading global movement of media, marketing, and entertainment leaders committed to the accurate depiction of women and girls in advertising and media. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer is changing how women are portrayed in media. To help members benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® proves that content accurately portraying women and girls dramatically increases both purchase intent and brand reputation. The GEM® methodology quickly became the industry standard, winning the prestigious ESOMAR Research Effectiveness Award, leading to its global rollout in 2018. The movement has expanded its verticals to include sports (SeeHer In Sports), music (SeeHer Hear Her) and health (SeeHer Health.) Follow SeeHer on Instagram, Facebook, LinkedIn, TikTok and Twitter.

ABOUT AEF

ANA Educational Foundation (AEF) is the bridge that connects the advertising, marketing, and academic communities. We educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society. Created in 1983 and supported by its three constituencies, advertising, media, and marketing, the AEF is a 501(c)3 operating foundation. We create and distribute educational content to improve the understanding and appreciation of the societal role of advertising and marketing through our programs on college campuses across the country.

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