About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI

AppLovin (NASDAQ: APP), the leading growth platform for developers, today released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. The data-driven report empowers mobile app developers and marketers, across verticals, to drive better performing mobile ad campaigns.

AppLovin’s in-house creative agency, SparkLabs, analyzed data from 52.3 billion impressions, 22.4 billion clicks, and 267 million installs, as well as tens of thousands of creatives in 2022. The report examines the concepts and variables that produced the most impact and highest ROI.

“Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns,” said Katie Jansen, CMO of AppLovin. “The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend.”

Key insights from the report include:

  • Customization of a character, item or environment encourages engagement, especially amongst match, merge, mid-core, arcade and action titles.
  • Dramatic story narratives, particularly when characters are victims in perilous situations, allow players to become invested in the game’s story, with strategy creatives 155% higher than average.
  • Voiceover messaging on top of visual content adds dimensionality and works best with genres that rely heavily on showing gameplay footage. In 2022, computer generated voices took almost a 30% share of all top creatives.
  • Real-time feedback creates better connections with users, as nearly 50% of all top-performing creatives incorporate mechanics giving real-time feedback to the user.

“Putting the best creative pieces together doesn’t always guarantee a win,” Jansen added. “To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app.”

About AppLovin

AppLovin enables developers to grow their business. Businesses rely on AppLovin’s market leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.

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