About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

LiveRamp (NYSE: RAMP) announced today the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration.

Last November, at AWS re:Invent 2022, AWS Clean Rooms was announced as a new analytics service that helps companies across industries and their partners easily and securely analyze and collaborate on their collective datasets—without sharing or revealing underlying data. LiveRamp’s embedded transcoder and identity resolution solutions for AWS Clean Rooms launching today allow brands, agencies, and publishers to effectively connect and enrich disparate first- and second-party data sources, improving their ability to build, reach and convert high value audiences across media channels.

“Support for AWS Clean Rooms gives customers a powerful approach to more effective media measurement and planning, fueled by access to new audience insights from key partners. Our continued work with AWS allows LiveRamp’s person-based identifier to be used as a key to connect data and drive more impactful audience modeling and planning for global clients, ensuring they can extend the utility of data safely and securely,” said Katrina Cho, Head of Cloud Partnerships, at LiveRamp.

LiveRamp’s foundational identity solutions for AWS Clean Rooms provide complementary features, including identity resolution technologies that increase volume and accuracy of connections between brands and their media partners. LiveRamp’s identity technologies in AWS Clean Rooms allow for durable, collaboration-specific identifiers that increase the accuracy of record-level analytics and decrease risk of consumer personal identifiable information (PII) or brand-specific customer IDs exposure.

“We’re delighted to bring our mutual customers the capability to more securely collaborate with one another in AWS Clean Rooms to derive insights, deliver more personalized customer experiences, and more effectively measure marketing outcomes leveraging LiveRamp’s market leading identity resolution capabilities,” said Adam Solomon, Head of Worldwide Data Collaboration & Interoperability Solutions at AWS. “Our customers are motivated to protect consumer data and improve addressability and measurement across channels and touchpoints. We are confident that LiveRamp’s breadth of adoption across the advertising industry combined with the large community of AWS customers and partners actively seeking to collaborate in AWS Clean Rooms will set the stage for a new and more durable paradigm of interoperability.”

AWS Clean Rooms makes it easier for customers and their partners to analyze and collaborate on their collective datasets to get audience insights, advertising measurement, and advertising attribution without sharing or revealing underlying data with one another. With many companies storing data on AWS, including leading brands, media publishers and their collaborators, AWS Clean Rooms now makes it easier for AWS customers to work with each other without needing to move data out of AWS or load it into another platform.

AWS Clean Rooms is a featured service for AWS for Advertising & Marketing, a comprehensive set of purpose-built AWS services, AWS solutions, and 150+ AWS Partner offerings to help customers innovate faster, operate efficiently, and interoperate together across five solution areas: audience & customer data management, privacy-enhanced data collaboration, ad intelligence & measurement, ad platforms, and digital customer experience. For more information on AWS for Advertising & Marketing, visit https://aws.amazon.com/advertising-marketing.

LiveRamp is an AWS Clean Rooms launch partner. LiveRamp’s latest advancement in supporting AWS customers is available today in AWS Marketplace. Customers can learn more about how to use LiveRamp with AWS Clean Rooms immediately here: [https://partner-directory.liveramp.com/partners/aws].

About LiveRamp

LiveRamp is the data collaboration platform trusted by forward-looking global companies to connect customer data from anywhere to everywhere. The category-defining pioneer with decades of expertise in online-offline identity resolution, LiveRamp is setting the new standard for a 360° customer view in the modern data stack through secure, privacy-first collaboration within companies, across companies, and between companies and their media and marketing partners to personalize and improve the customer journey. For more information, visit www.liveramp.com.

Learn more about LiveRamp’s embedded identity transcoding and identity resolution solutions on the AWS Marketplace or reach us at AWSpartnership@liveramp.com today.

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