About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Dentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across Seven Major Media Publishers

Dentsu, via its DELTA solution, becomes first agency to strategically buy audiences guaranteed on VideoAmp Currency across publishers including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery

Dentsu and VideoAmp announced today an industry leading activation enabling dentsu’s US media agencies to seamlessly guarantee strategic audience buys across seven major media portfolios including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery, among others. Through dentsu’s Data Enabled Linear TV Activation (DELTA) platform, powered by VideoAmp’s leading big dataset, clients can now transact and guarantee on the same advanced audiences built within dentsu’s Merkury ecosystem that they currently plan and optimize against, with seven major publishers. This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

“As we look to the future of seamless video investment for our clients, this innovative advancement represents a positive shift in the marketplace, enabling advertisers to more effectively reach more valuable audiences in premium placements,” said Brad Stockton, SVP, Video Innovation, dentsu Media US. “This is our latest effort to drive adoption of alternative currencies as we seek to build out a unified investment approach rooted in the same source of truth through DELTA.”

DELTA leverages VideoAmp to provide advertisers with a unified solution for planning and measurement, and access to currency-grade data and insights. This results in a more effective way to optimize media spend and reach an advertiser’s target audience across premium publishers.

“The growth that we’ve been able to achieve since we first engaged with dentsu on currency in 2021 is incredible. Moving past testing to this kind of scale is a testament to the DELTA team and their commitment to providing clients with the benefits of using an advanced currency,” said Ross McCray, Founder & CEO of VideoAmp. “This is just the start and we look forward to collectively helping advertisers make their media investments work harder and smarter to achieve the business outcomes that matter most to them.”

The news builds off what has been a leading relationship between DELTA and VideoAmp as the industry moves towards more data-driven linear buys and gains more network support.

“This latest advancement between dentsu and VideoAmp marks an exciting step forward for our industry in enabling advertisers to transact against advanced audiences at scale, an approach we fully embrace at Warner Bros. Discovery,” said Marybeth Strobel, Executive Vice President, Ad Sales at Warner Bros. Discovery. “By leveraging these innovative solutions in audience-based buying, advertisers can better leverage Warner Bros. Discovery’s suite of premium IP, brands, franchises and coveted audiences and ensure the impact of their investment is more fully captured.”

This announcement is the latest from dentsu’s DELTA team as the organization seeks to lead the marketplace forward in mapping alternative currencies against advanced audiences. To showcase the benefits of moving in this direction and away from legacy solutions, VideoAmp and Paramount released case studies this past April, illustrating the power of guaranteeing on advanced audiences and the incremental lift that VideoAmp’s currency delivers in driving higher outcomes and conversions. VideoAmp has seen growing adoption and scale of its advanced currency and measurement solutions, with rapid acceleration across major broadcast and longtail networks, streaming providers and media agency holding companies including dentsu.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. www.dentsu.com

About VideoAmp

VideoAmp is an adtech company offering data and software solutions with a mission to increase the value of advertising by redefining how media is valued, bought and sold. By leveraging the power of currency-grade, big data, VideoAmp’s solutions allow clients to access advanced audiences and real-time insights to plan, optimize and measure media investments across platforms. With these solutions, media sellers can maximize the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 13 major linear and streaming publishers on board, along with all major media holding companies and several independent agencies and 75+ advertisers. This has resulted in hundreds of campaigns transacted on VideoAmp currency and putting the company on track to deliver billions of advertising spend in currency guaranteed campaigns for the 2023/2024 broadcast year. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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