About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear

Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go

Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the first time, Charmin is ready to talk about reinventing the square.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231002273549/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

Charmin has reinvented the square by replacing the traditional perforation line with a scalloped edge to provide a better, smoother tear, and launched Smooth Tear as part of the Ultra Soft category to offer a more enjoyable go.

“This is something the toilet paper category hasn’t seen, and we’ve spent more than five years perfecting the technology and design behind it,” said Rob Reinerman, Charmin Vice President, Procter & Gamble. “At Charmin, we’re all about delivering a better bathroom experience and delivering superior products with the best performance, ultimately delivering value to our consumers. It’s why we keep innovating and investing in performance.”

Many consumers often get frustrated when they’re unable to get a clean tear, resulting in additional toilet paper usage and potential waste. This innovation aims to deliver an even and clean tear every single time, addressing multiple pain points that are experienced when using toilet paper. Charmin Ultra Soft Smooth Tear enables getting just the right desired amount, does not tear during dispensing and leaves a clean smooth cut.

“Consumers’ #1 complaint to our call centers over the years has been the uneven tears from the square shape,” said Gregg Weaver, Senior Scientist, Procter & Gamble. “The uneven tear is a result of straight perforations that don’t match the direction that consumers pull sheets and where the toilet paper is hung in the bathroom. The new Charmin wavy perforation ensures that you’re able to tear smoothly no matter where and how you tear.”

Charmin Ultra Soft Smooth Tear is rolling out this month in stores nationwide. Visit Charmin.com for more information about Charmin’s commitment to help all people #EnjoytheGo.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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