About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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ZETA LIVE 2023 Achieves Record Attendance with Over 12,000 Viewers, Growing 50% Year-Over-Year

Thought leaders from around the world gathered in New York City, highlighting innovation and demand for intelligence-powered marketing

Keynotes and industry luminaries included Seth Rogen and Evan Goldberg; Brandi Chastain; Dr. Deepak Chopra; Professor Moran Cerf; Raja Rajamannar (CMO & CCO, Mastercard); Todd Kaplan (CMO of Pepsi at PepsiCo), Nicole Phillips (CMO, CVS Caremark), Ramon Jones (EVP, CMO, Nationwide), Tarek and Heather El Moussa and many more

Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced that its third annual conference, ZETA LIVE 2023, achieved record attendance with over 12,000 global viewers in-person and streaming, growing 50% year-over-year (with 2022’s viewers at approximately 8,000). The conference was held on September 28th at the Times Center in New York City.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231004840391/en/

NEW YORK, NEW YORK - SEPTEMBER 28: David A. Steinberg, Co-founder, Chairman, and CEO of Zeta Global with Seth Rogen and Evan Goldberg for the keynote "From Hollywood to Houseplant " during Zeta Live 2023 in NYC. The annual conference is a collaborative consortium of global business leaders and creators and was held at The New York Times Center on September 28, 2023.

NEW YORK, NEW YORK - SEPTEMBER 28: David A. Steinberg, Co-founder, Chairman, and CEO of Zeta Global with Seth Rogen and Evan Goldberg for the keynote "From Hollywood to Houseplant " during Zeta Live 2023 in NYC. The annual conference is a collaborative consortium of global business leaders and creators and was held at The New York Times Center on September 28, 2023.

ZETA LIVE was a collaborative consortium of global marketing leaders, business visionaries, Zeta customers, and partners. Together, attendees fostered a shared interest around business innovation, creativity, and a commitment to generating business results from intelligence-powered technology. Session topics enlightened and educated attendees on the future of intelligence and how it is transforming businesses, the evolution of marketing, breakthrough innovations, and leading with purpose.

“The future of intelligence in marketing is not just an opportunity, it’s an imperative,” said David A. Steinberg, Zeta Co-founder, Chairman, and CEO. “As we learned at our Zeta Live conference from some of the world’s leading business leaders, innovators, movie stars, professors, and marketing mavens, those who embrace and leverage innovation and new technology will not only survive but thrive. Our record attendance at Zeta Live has shown us that the future is here and now, and Zeta is committed to leading this transformative journey for marketers to redefine business, how they connect with consumers, and drive better results for their businesses.”

The conference showcased over 70 of the world’s most-visionary business leaders, innovators, professors, and thought leaders, including Houseplant co-founders and film/television innovators, Seth Rogen and Evan Goldberg; two-time World Cup champion and gold-medalist, Brandi Chastain; Dr. Deepak Chopra; Professor Moran Cerf of Columbia University; Raja Rajamannar (CMO & CCO, Mastercard); Todd Kaplan (CMO of Pepsi at PepsiCo); Nicole Phillips (CMO, CVS Caremark); Ramon Jones (EVP, CMO, Nationwide); Tarek and Heather El Moussa; and many more. A few notable quotes included:

ON INNOVATION, TAKING RISKS, AND PASSION:

“Things can easily stray, and gravity pulls things in terrible directions at times and sometimes you have to aggressively fight that gravity to keep your original vision clear and in focus (and yes, gravity is code word for money!)” – Seth Rogen & Evan Goldberg, Houseplant Co-Founders

“From Hollywood to Houseplant” session can be viewed here.

ON THE FUTURE OF MARKETING:

“The classic marketing principles no longer work. They need to be re-invented. Just like quantum physics is to classical physics, we need to have quantum marketing. Everything from consumer insight, to advertising, to loyalty - everything has to be re-invented and re-imagined.”

-Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard

“Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumer” can be viewed here.

ON LEADING WITH PURPOSE THROUGH INTELLIGENCE:

“When I think about brand intelligence, I think about two things: I think about intelligence, and I think about action. You need both together. Listening and getting real feedback from our consumers’ experiences really gives us the ability to gather data and to listen, get feedback, and leverage the data to react about the experience we want to create, and how that translates into strategy for the brand.” – Nicole Phillips, Chief Marketing Officer, CVS Caremark

“Evangelizing Brand Purpose Through Intelligence” session can be viewed here.

All Zeta Live sessions are available for on-demand viewing at The Zeta Resource Center with select sessions on Zeta’s YouTube channel.

About Zeta Global

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

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