About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Alumni Ventures Double Leads With Marin’s Budget Optimization

Intelligent budget allocation helps the leading venture firm increase volume 97% while decreasing cost per lead

Alumni Ventures, a leading venture capital firm, was looking to improve the performance and consistency of its lead generation program for acquiring new investors across Facebook and LinkedIn. They used Marin Software’s budget optimization tools to automate the prediction of campaign performance and setting of cross-channel budgets. This resulted in dramatically accelerated paid media campaign performance.

“Marin intelligently optimized our budgets and bids, causing lead volume to double over the last six months. And since it’s all automated, Marin has eliminated hours of manual work so my team can focus on driving strategic value for the company,” said Luke Antel, COO of Alumni Ventures.

Since they started using MarinOne’s AI-powered optimization and automation capabilities, Alumni Ventures has achieved exceptional year-over-year performance gains such as:

  • 97% increase in the number of leads generated
  • 33% reduction in the cost per lead, reflecting efficient and cost-effective operations
  • 60% lift in impression volume, demonstrating increased visibility and engagement
  • 96% boost in click volume, indicating strong interest and interaction from their target audience

These outstanding achievements underscore how Marin Software's full-stack platform empowers performance marketers to drive growth, increase efficiency, and improve their return on ad spend.

“Marin Software is proud to be part of Alumni Ventures' success story and remains committed to delivering cutting-edge solutions that drive growth and innovation for our clients,” said Chris Lein, CEO of Marin Software.

To learn more about Marin’s advanced optimization functionality, visit https://www.marinsoftware.com/lp/ascend.

About Alumni Ventures

Alumni Ventures is the #1 most active venture firm in the US (PitchBook 2022) and America’s largest venture firm for individual investors. They believe in the power of networks, and their network is uniquely broad and deep. The 600,000+ members of our community are the source of their capital, deal flow, and value-add services to their portfolio companies.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.