About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff

From Black Friday through Cyber Monday, Zeta reports 100% uptime as more enterprise brands rely on the AI-powered platform to increase consumer engagement, conversions, and business growth

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel digital marketing (64% YoY increase) and 100% uptime during the five-day period between Black Friday and Cyber Monday. These new records and activity within the platform demonstrate that enterprise businesses are choosing to work with Zeta as the market moves toward modern platforms that combine identity, intelligence, and activation to produce better experiences for consumers and better results for marketing programs.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231129784487/en/

Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff - From Black Friday through Cyber Monday, Zeta reports 100% uptime as more enterprise brands rely on the AI-powered platform to increase consumer engagement, conversions, and business growth. (Photo: Business Wire)

Zeta Marketing Platform Surges With 64% YoY Increase in Omnichannel Marketing During Holiday Season Kickoff - From Black Friday through Cyber Monday, Zeta reports 100% uptime as more enterprise brands rely on the AI-powered platform to increase consumer engagement, conversions, and business growth. (Photo: Business Wire)

Proceeding the holiday weekend, Zeta’s intelligence predicted that this year’s holiday season – Black Friday through Cyber Monday in particular – would be poised for higher amounts of consumer spending, as reported in the 2023 Zeta Holiday Shopping Trends Report. Zeta’s predictions were correct, according to the National Retail Federation, which reported that a record 200.4 million consumers shopped over the five-day holiday weekend, surpassing last year’s record. Based on trillions of predictive consumer signals from its proprietary Data Cloud, Zeta empowered its customers to take advantage of consumer demand, develop adaptable strategies, shift deals, and gain market share, resulting in record-setting ZMP omnichannel marketing activity.

David A. Steinberg, Co-Founder, Chair, and CEO of Zeta Global stated, “The period of Black Friday through Cyber Monday is the peak of the year for consumer spending as the holiday shopping season heats up. This year marked another triumph for Zeta and our clients as our AI-powered platform and actionable intelligence emerged as a reliable force for marketers seeking to identify, engage, and drive sales. As we reflect on this record-breaking activity for the Zeta Marketing Platform, this shows that Zeta is the right choice for organizations who want the highest return on investment and to stay ahead of their competitors.”

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