About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Similarweb and HypeAuditor Release Digital Marketing Benchmarks for Seven Industries

Benchmarks report offers free access to wealth of competitive intelligence

In a time of economic and budgetary turmoil, digital marketers can take advantage of a free resource to understand the competitive landscape and how they can compete better.

“This is the kind of comparative data companies often spend a lot of money having consultants compile as they seek to optimize and improve their own performance,” Similarweb CEO Or Offer said. “We’re sharing it for free to give businesses who operate online a taste of what our platform offers in terms of competitive intelligence. And of course, we stand ready to assist clients with deeper and richer investigations of the online landscape across the web, mobile apps, and ecommerce platforms.”

The 2024 Marketing Benchmark Report, created in partnership with influencer marketing specialist HypeAuditor, presents detailed digital marketing benchmarks for seven industries in the US: Hotels & Accommodation, Beauty & Cosmetics, Consumer Electronics, Home and Garden, Jewelry & Luxury, Pet Food & Supplies, and Fashion & Apparel.

"It’s safe to say that influencer marketing has come a long way since its inception; no longer on the sidelines of the digital marketing landscape, it now stands as one of its pivotal forces,” HypeAuditor CEO Alex Frolov said. “This report underscores the most essential influencer marketing metrics, and in doing so, makes a startling revelation – not only has influencer marketing become integral to shaping brand narratives and connecting with audiences, but it has also reached a point where its impact is nearly equivalent to that of other marketing channels."

For each of the seven categories, Similarweb and Hype Auditor studied 1,000 of the most visited web domains to determine what separates the “giants” (the top 10) from the challengers (ranked 11 to 100), and the “up-and-comers” (101-1,000).

Key metrics covered include:

  • Website traffic: overall and by specific marketing channel (including direct, organic, paid, and referral)
  • Website engagement metrics: bounce rate, pages per visit, time spent on site
  • Instagram followers
  • Influencer marketing reach

With Google algorithm changes, AI disruptions, and the growing importance of TikTok and Instagram influencers, keeping track of the competitive environment is more important than ever. Getting ahead requires knowing where your organization leads and where it is lagging.

Unfortunately, benchmarking is a complex task that’s often forgotten, deferred, or squeezed out of budgets. “With this report, we can help digital marketers contextualize their performance, set goals and find opportunities in 2024,” Offer said.

Download the full report, 2024 Marketing Benchmark Report.

About Similarweb

Similarweb powers businesses to win their market with leading Digital Data. Similarweb reveals what is happening online and provides businesses with the essential digital data & analytics needed to build strategy, optimize customer acquisition and increase monetization. We empower our users to be the first to discover and capture the best business opportunities and stay alert to react instantly to emerging threats to their business. Similarweb products are easy to use and integrated into users’ workflow, powered by advanced technology, and based on comprehensive digital data.

Learn more: Similarweb | Similarweb Digital Data

Free Tools: Analyze any website or app | Verify your website | Browser extension

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Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.

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