About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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DoubleVerify Expands Brand Safety and Suitability Measurement to YouTube Shorts

Global brands will now benefit from DV’s industry-leading brand reputation protection across YouTube Shorts inventory

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand safety of their campaigns and protect their brand equity in this highly engaging environment.

"Today's announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels," said Mark Zagorski, CEO, DoubleVerify. "Our innovative offering on YouTube Shorts provides YouTube advertisers with the tools they need to boost clarity and confidence in their media investment and verify brand-content alignment."

YouTube Shorts enables all types of creators to create attention catching videos using nothing but their mobile phones, with over 2 billion logged-in users every month. With YouTube Shorts Ads, marketers can connect with their audiences with interactive, mobile-first creative builds for engagement, and extend the impact of their YouTube campaigns. In July 2023, DV announced the launch of viewability and invalid traffic measurement on YouTube Shorts. With this release of expanded brand safety and suitability measurement, advertisers will be able to measure and verify campaign alignment with safe and suitable YouTube Shorts videos.

With this release, advertisers will benefit from:

  • Accurate Classification: DV leverages a combination of manual reviews and proprietary AI-driven tools – empowering advertisers to accurately classify YouTube Shorts videos across all GARM brand safety and suitability categories, additional DV suitability categories and 40+ supported languages.
  • Consistent Settings and Metrics: Access industry-standard GARM-aligned brand safety and suitability settings and leverage the same level of insights across different platforms and publishers to inform future media planning and buying decisions across media.
  • Trusted Measurement: Gain confidence by leveraging an independent, third-party verification provider to authenticate YouTube Shorts campaigns.

DV has provided viewability and invalid traffic measurement across YouTube and Google ad serving solutions since 2011. In 2018, DV became a Google measurement partner for brand safety and viewability. In 2020, DV launched Authentic Brand Suitability on Google Display & Video 360 and, in 2022, DV was the first verification provider to earn MRC accreditation for independent third-party viewability reporting on YouTube. Earlier this year, DV launched DV Campaign Automator™ to streamline the entire trafficking workflow in Google Campaign Manager 360.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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