About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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EDO Enhances Convergent TV Analytics with Experian Audience Insights

By: via Business Wire

New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies

EDO, the TV outcomes company, and Experian, the world’s leading global information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine™ solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, and household income in a privacy-centric way.

EDO’s IdentitySpine™ improves interoperability with data partners and enables deeper consumer behavioral insights for advertisers and leading CTV players. This latest data enhancement with Experian drives significant match rate and match accuracy improvements with clients’ first-party data. As a result, EDO’s clients — brands, agencies, networks, and Hollywood studios — can optimize ad performance through a better understanding of which media and creative investments drive strong engagement with relevant audiences.

"EDO continues to invest in critical data collaborations that will unlock new levels of measurement and insight for our clients to effectively engage CTV audiences,” said Joshua Lee, CTO and Head of Product, EDO. “Our collaboration with Experian is the latest step in empowering brands, agencies, and media owners to effectively engage audiences through their CTV campaigns.”

"By integrating demographic attributes from Experian with EDO's Connected TV insights, we aim to provide a more comprehensive approach to measurement for TV advertisers. This integration offers EDO clients richer consumer insights, enabling more precision in their approach to their advertising strategies," said Ali Mack, Head of Television and Agency Partnerships, Experian. "Our collaboration with EDO underscores our mutual goal to refine and enhance how data serves television advertisers."

The announcement follows EDO’s data partnership announcements with Nielsen and Similarweb as part of its goal to drive immediate, actionable insights for Convergent TV advertisers. Working with all major networks and CTV players, EDO has also announced new or expanded partnerships with Disney, Netflix, Hallmark, and BET in the last year.

About EDO, Inc.

EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios and ad agencies. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical and predictive intelligence. For industry intel, success stories and top ads, visit EDO.com.

About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly and organizations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

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