About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Hotwire Global Communications Launches Growth Team Helmed by Chief Growth Officer Laura Macdonald

Global team set to deliver innovation in reputation, relationship and revenue services

Hotwire, the global technology communications consultancy, today announced the launch of its Global Growth Team to be led by Laura Macdonald, who has been promoted to the role of Chief Growth Officer from her former role of co-president of North America. This newly created team will be responsible for Hotwire’s expansion in both services offered and the company’s global growth.

“Laura has a fantastic track record of success in both growing client relationships and leading award-winning work,” said Heather Kernahan, Hotwire Global CEO. “In her 12+ years with Hotwire, she has become a strategic partner to ambitious global tech brands, working with marketing and communications leaders to understand their business needs and help them achieve their goals, with experience working in London, Sydney, and across the US with a strong understanding of cultures and business around the world. She has mobilized teams to add strategic brands to our client roster, identified and launched new services and I am confident she will lead us to the next stage of success in this new role.”

Global growth is already underway, with several new clients now working with Hotwire teams in multiple countries. ThoughtSpot, the modern analytics cloud provider, initiated its partnership with Hotwire as agency of record across US, Australia, and UK this year. Cloudera, the hybrid data company, first began with working with Hotwire in the US and after a competitive agency of record search in France, chose Hotwire as their partner. Lectra, software for industry 4.0 and leader in fashion, automotive, and furniture industries, expanded its partnership from France to include the US and APAC to drive brand awareness and executive thought leadership.

As a part of the focus on innovation in services and product offerings, Matt Oakley will join the Global Growth Team as a Global Head of Data and Analytics. Measurement has always been at the core of the value Hotwire provides clients, and as the communications landscape continues to evolve the role of data and analytics will be of integral importance. With the recent acquisitions of ROI DNA and GetIT, adding sophisticated digital marketing capabilities in North America and APAC, Hotwire now offers measurement, data and analytics services around the world for leading technology and innovation companies.

Hotwire also announced today leadership changes in North America with Heather Craft promoted to CEO of North America.

About Hotwire

Hotwire is the global technology communications consultancy. Founded in 2000, we operate a worldwide network of wholly owned offices serving a range of clients from scale ups to established multi-nationals. We unleash the possibilities of innovative technology through integrated communications that ignite curiosity, spark action and fuel success. We do this using our proprietary methodology which is underpinned by robust insight and strategy, purposeful creative, integrated planning and a core emphasis on measurement and evaluation.

For more, please visit www.hotwireglobal.com.

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