About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Hotwire Global Communications Expands Data and Analytics Offering with New Suite of Data Intelligence Solutions

Hotwire clients benefit from investment in new AI-driven technologies

Hotwire, the global communications and marketing consultancy, today announced the expansion of its data and analytics offerings. Through a suite of insight-led solutions Hotwire will help technology and innovation companies harness the power of data to optimize strategies, measure impact and enable business growth. As part of the recent announcement of Laura Macdonald’s promotion to Chief Growth Officer, Hotwire’s Global Growth Team will house this expanded service line and supporting team.

The global Data and Analytics team, led by Matt Oakley, is delivering analytics and measurement solutions to help businesses meet their reputation, relationship and revenue goals, with the introduction of four new offerings for communications and marketing professionals. These services are supported in partnership with Hotwire’s Technology and Innovation teams, led by Kevin Dulaney, to take advantage of AI and predictive analytics to allow clients to take smarter actions faster.

“Measurement has been at the core of the value Hotwire provides clients, and as the marketing and communications landscape continues to evolve the role of data and analytics is of integral importance,” said Matt Oakley, Global Head of Data and Analytics, Hotwire. “We have created a suite of client-centric products to support companies in every aspect of the marketing journey, whether that is uncovering key insights to precisely target your audience, identifying and integrating the best data sources to deliver true targeted digital marketing and ABM campaigns, or demonstrating measurable impact of activities to communications and marketing teams and their executive leadership.”

Four new offerings are now available for technology and innovation companies:

  • AccountIQ: Optimize engagement with key accounts and achieve aligned success across sales and marketing with a dedicated hub for ABM programs
  • AudienceIQ: Identify how best to target and engage priority audiences through intent and AI driven behavioral insights
  • CommsIQ: Reveal the impact of communications activities from media relations, social campaigns and internal communication to both measure success and optimize future campaigns
  • PerformanceIQ: Discover the key drivers of success by accessing in-depth cross channel analytics for demand generation and advertising programs

“In today’s world, every organization is a data company. Trillions of megabytes of data is created every second and with that comes huge opportunity,” said Laura Macdonald, Chief Growth Officer, Hotwire. “However, our experience shows us that without the right expertise this volume of data often leads to confusion and frustration, with businesses unable to obtain the visibility of the data they need, or find the insights to show the impact to the C-suite. That is where our data and analytics team at Hotwire comes in to deliver the most value for clients.”

“Hotwire has been a trusted agency partner of ours since our first forays into ABM in 2020. Applying their strategic ABM methodology and with extensive collaboration over the years, we have successfully developed ABM programs across many key verticals including retail and logistics/supply chain,” said Liza Loughman, Senior Manager of Campaign and Creative Services, Honeywell. “Integral to the success of these programs has been Hotwire’s data-driven approach plus focus on social selling as a relationship-builder for our teams. Our programs have gone from strength to strength, and their collaborative mindset continues to propel us forward.”

Hotwire’s data and analytics and technology teams have already been recognized as leaders in data and analytics by the industry. Recent accolades include Kevin Dulaney, Head of Technology and Innovation, being named to PRWeek’s Dashboard 25: Class of 2023; awarded Best Use of Programmatic for Honeywell by The Drum Awards for B2B; awarded Best Use of Data and Insights in a Campaign for NTT by Just.Marketing; B2B: highly commended for Best Use of Data and Creativity for Headspace by the Drum Awards; and received an honorable mention in the Ragan Awards for Data-Driven Media Relations Campaign for Adobe.

To check out more about this new offering from Hotwire or learn more about the Hotwire data and analytics team, visit the website here.

About Hotwire

Hotwire is the global technology communications and marketing consultancy. Founded in 2000, we operate a worldwide network of wholly owned offices serving a range of clients from scale ups to established multi-nationals. We unleash the possibilities of innovative technology through integrated communications that ignite curiosity, spark action and fuel success. We do this using our proprietary methodology which is underpinned by robust insight and strategy, purposeful creative, integrated planning and a core emphasis on measurement and evaluation.

For more, please visit www.hotwireglobal.com.

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