About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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e.l.f. Cosmetics Gets Sticky With Jennifer Coolidge in Its First-Ever Commercial Debuting at the Big Game to Celebrate Its #1 Best-Selling Primer

The #1 Gen Z Favorite Makeup Brand* taps the Stickiest Pop Culture Icon, Jennifer Coolidge, and writer, Mike White, in its First-Ever Television Commercial

In its biggest eyes.lips.first. EVER, e.l.f. Cosmetics is dropping its first-ever television commercial on Sunday’s Big Game, February 12th, during the second quarter. e.l.f. is known for its superpowers of bringing high quality products at OMG prices, that are clean, vegan, cruelty free and Fair Trade Certified™. Power Grip Primer, the #1 Primer in the U.S.**, is the stickiest example of e.l.f.’s superpowers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230209005223/en/

(Photo: Business Wire)

(Photo: Business Wire)

With 68 million views on TikTok and superfans everywhere, Power Grip Primer is praised for its ability to grip makeup while giving skin a soft-focus effect for a smoother complexion. It’s getting even stickier as it gears up for the biggest media moment in the brand’s 19-year history. Power Grip Primer is teaming up with award-winning actress Jennifer Coolidge to star in e.l.f.’s first television spot.

“The genesis for this campaign is our COMMUNITY who adore Power Grip Primer. They propelled it to the #1 Primer in the U.S.; coining it ‘Sticky AF’ and ‘makeup glue’,” explained Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Once we realized the viral power of Power Grip Primer, the entertainment value of the stickiness, and how much fun our community was having with it, we knew it was time to lean in harder than ever before. The stars aligned to bring e.l.f. and Jennifer together at the intersection of pop culture magic and the virality of one of the hottest beauty products.”

“I've always been passionate about vegan and cruelty free beauty. Years ago, I studied makeup artistry and that really shaped my relationship with beauty," shared Jennifer Coolidge. “I adore e.l.f. Cosmetics' accessible, incredible products. Power Grip Primer works beautifully and makes my skin sticky, glowy and dewy in the best way possible! I truly enjoyed this collaborative experience with e.l.f."

In a series of sticky situations, Jennifer takes viewers through her first experience with Power Grip Primer – playing on the sticky, grippy power of Power Grip Primer. Starting today, February 9th, e.l.f. is releasing a teaser of the spot, which will have you LOL as it starts the comedic journey with Jennifer. In this teaser, Jennifer reveals how dewy, glowy and dolphin-like her skin is with Power Grip Primer. It will leave you thirsting for more – but you’ll need to wait until the Big Game.

The script was co-written by Mike White, award-winning writer, actor, producer and director, who is known most recently as creator of HBO's hit comedy-drama series The White Lotus, and SHADOW, e.l.f. Beauty's long-term creative marketing and communications agency. SHADOW also developed the creative and lead the casting. Award-winning director Maggie Carey directed the spot and collaborated with director Neal Brennan. The spot was produced by Caviar. The paid media strategy and planning was prepared by performance marketing firm Tinuiti, e.l.f. Beauty's long-term digital agency of record.

"From the onset, we knew we were going to do something groundbreaking,” said Brian Vaughan, Executive Creative Director and Partner, SHADOW. “Adding Jennifer to this trifecta, brought the whole moment to life as only she could, and we think the final result is going to stick with e.l.f fans, and the entire audience at the game of games.”

The 30 second spot will stream nationally on the Fox Sports app and Fox NOW. It will also air on local owned and operated FOX networks in the New York, Los Angeles, Chicago, Dallas, Philadelphia, Atlanta, Houston, Washington, D.C., and San Francisco metro areas.

Along with Sunday’s spot, viewers will be able to shop e.l.f.’s limited edition The Dolphin Face Bundle ($33) on elfcosmetics.com, which includes three of e.l.f.’s superstar Holy Grails, including Power Grip Primer, Halo Glow Liquid Filter and O FACE Satin Lipstick. It’s all you need to grip, glow and O!

Get e.l.f.ing ready for prime time! Be sure to tune in for all the pre-game, game day and post-game fun on e.l.f.’s social channels: Instagram, Facebook, Twitter, and TikTok.

* Source: Kyra’s “2022 Gen Z State of Beauty Report”

** Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022

About e.l.f. Cosmetics:

Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com.

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